My buddy doll and sister

My buddy doll and sister DEFAULT

A vintage My Buddy doll without the box or other packaging typically sells for $20-30 in good condition.

But there are a lot of factors that go into determining the value of any particular My Buddy doll, such as …

Which version of the My Buddy doll do you have?

Originally made by Hasbro in 1985, My Buddy was available in two basic versions:

  • Brown hair with a blue baseball cap, red overalls, and blue shoes
  • Blond hair with a red baseball cap, blue overalls, and red shoes

Both dolls came with either a red, yellow, blue, or white shirt and white socks, and both were available with blue or brown eyes.

The blond doll seems to be slightly less prevalent on the secondary market today (eBay, for example) and can bring a slight premium over the brown doll — sometimes in the $40-60 range.

Hasbro also made and African-American version of the My Buddy doll, and those are less plentiful today. As such, you might expect to pay $100 or more for one of these, depending on condition (as always).

Who made your My Buddy doll?

You might also phrase this one as, “When was your My Buddy doll made?“.

Hasbro discontinued the line in the late 1980s, you seem, and Playskool picked up the torch, issuing brand new lines of My Buddy toys in the 1990s.

The most notable difference between the Hasbro and Playskool versions were that the Playskool My Buddys did not feature removable clothes, but instead had the outfits sewn directly onto the doll’s body (ouch!).

Playskool also introduced Kid Sister, a female version of the doll.

Today, Playskool My Buddy and Kid Sister dolls from the 1990s sell in the range of $30-50, again depending on condition.

How much is a My Buddy doll worth?

We’ve given you some general ideas about how much the most common variants of My Buddy dolls in this space, but, of course, that doesn’t specifically answer the question of how much your My Buddy doll is worth … especially not when you read this, whenever it is.

Since an item is only really “worth” whatever someone is willing to pay you, the best way to determine the value of your My Buddy doll is to find out how much items most similar to yours are selling for. And, by “most similar,” I mean comparing dolls that most closely match yours in terms of version, style, condition, and packaging (e.g., does it have the box?).

A great place to do that is eBay, where folks are buying and selling items of all sorts, day and night. For instance, here are the most recently sold items that you can find by searching the platform for “my buddy doll” (affiliate link).

Other searches you might want to try out on eBay to find the value of your My Buddy doll include (affiliate links):

But … will My Buddy turn into Chucky?

Look — there are no guarantees in life. So, if you set off down the path of trying to figure out how much a My Buddy doll is worth, just remember … you could stir up a Chucky inhabitation.


My Buddy Doll – A Real Pal


My Buddy Doll xThe My Buddy doll was a line of toys made by Hasbro (and later Playskool) in 1985. It was made with the intention of making dolls appeal to boys while teaching them to care for friends. At the time of its release, My Buddy was deemed both controversial and innovative, as this kind of toy was traditionally associated with girls.

During its run, two versions of the doll existed. Hasbro also introduced a companion Kid Sister doll, however, this one was marketed towards girls. In 1989 they would go on to release a black My Buddy doll that was outfitted in the same way as the original doll, in red overalls.

The two versions of My Buddy were easily differentiated, the first one had the following characteristics:

  • Brown Hair
  • Red Overalls
  • Blue Shoes

The second version of the My Buddy Doll had several different characteristics:

  • Blond Hair
  • Blue Overalls
  • Red Shoes

My Buddy Doll Variations

The later dolls released by Playskool were made with unremovable clothing sewn directly onto the body. This was done to reduce the extra cost of having to produce clothes separately on a different assembly line.

The Theme Song

Those who remember the My Buddy doll will likely remember the official song that accompanied it. The song was used in all of the commercials, for those who don’t remember, you can listen to it here.

My Buddy Doll Vs Chucky

My Buddy was also one of the dolls said to be the inspiration for the evil ‘Chucky’ in the movie Child’s Play.

The first Child’s Playmovie came out in 1988, three years after My Buddy, and was written and directed by Tom Holland. The movie tells the story of a mother who gives her son a doll that ends up being possessed by the soul of a serial killer.

The movie was a big hit back in 1988, opening at #1 and would end up grossing more than $44 million against a budget of just $9 million. It would also go on to have six sequels over the next thirty years, before finally being rebooted in 2019.

As you can see, the doll looks a lot like Chucky.

My Buddy V Chucky

In the years after, Don Mancini and Tom Holland, both of whom worked on the original Child’s Play movie, confirmed that both the Cabbage Patch Kids and My Buddy served as the inspiration for Chucky.

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I don’t know about you, but commercials can often take me back to my formative years as quickly as any song or movie can. That is why we will continue this semi-regular feature on ’80s commercials that I consider particularly memorable, noteworthy, or forgotten. Television commercials were much more influential back when we were forced to watch them without the luxury to fast-forward through and/or stream shows with limited or no interruptions. This issue will cover the “My Buddy” doll commercials introduced in 1985.

Based on the success of Cabbage Patch Kids in the early ’80s, toy companies kept pursuing the next doll craze. In 1985, Hasbro made an attempt with “My Buddy”, a larger sized doll (not action figure) that was marketed to boys. Most dolls were marketed to girls, so maybe the thought was that there was potential in the other 50% of the market. “My Buddy” could be sort of a companion for little boys while also teaching them about caring for their friends.

Now I was a little too old at this time to be the target market for this doll, but that doesn’t mean it didn’t make an impression on me. You see, the commercial played so much during cartoons back then that I can still sing the entire commercial jingle to this day. If you grew up at that time, there is a pretty good chance you can do the same thing, too. That has to be a sign of a good jingle when it sticks in your brain and you can still recite it 35+ years later, so I both commend the jingle writers and kind of despise them (for the torment) at the same time. Here are the lyrics to the “My Buddy” commercial jingle:

My Buddy, My Buddy,
Wherever I go, he goes.
My Buddy, My Buddy,
I’ll teach him everything that I know.

My Buddy and me,
Like to climb up a tree.
My buddy and me,
We’re the best friends that could be.

My Buddy, My Buddy,
My Buddy and Me!

Here is the commercial for “My Buddy” featuring that ear worm of a jingle (WARNING: Do not watch unless you want to be humming the song for the rest of the day. If you do watch, don’t say I didn’t warn you.)…

Shortly after introducing “My Buddy”, Hasbro also introduced a girl version called “Kid Sister”. In many cases, the commercial would feature a shortened version of the original “My Buddy” and then also include a part for “Kid Sister”. The “Kid Sister” song was the same song just with the lyrics changed, so it can definitely be an ear worm as well.

Another fun fact about “My Buddy” is that he is one of several dolls said to be the inspiration for Chucky from the 1988 film Child’s Play. When you look at the “Good Guys” doll that Chucky inhabits, you can’t help but notice the incredible similarities to “My Buddy”. Child’s Play director Tom Holland has said himself that he used a “My Buddy” doll and combined him with some of the features of Raggedy Ann/Andy. Speaking of Child’s Play, did you know an actual actor performed some of the scenes as Chucky? That actor is Ed Gale and you can read a little about that role and many of his others like Howard the Duck in my interview with him. Below is a side by side of “My Buddy” and the “Good Guys” doll created for the film.

There you go, another trip down memory lane in the form of TV commercials. I am sorry if you will have the song stuck in your head the rest of the day, but I did give you fair warning. It has been stuck in my head for over three decades! It is just one of countless things that reminds me of my favorite decade after just a couple notes and can instantly transport me back to the ’80s. And, that’s not a bad thing to me.

More Retro Commercial Features on TRN

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Kid Sister Commercial

1986 Hasbro Playskool My Buddy Kid Sister Doll 21"

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1986 Hasbro Playskool My Buddy Kid Sister Doll 21"

And sister buddy doll my


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My Buddy (doll)

The My Buddy doll line was a toy brand made by Hasbro in 1985 with the intention of making a doll to appeal to little boys and teach them about caring for their friends.[1] This idea was both innovative and controversial for its time, as toy dolls were traditionally associated with younger girls.[2] Hasbro also introduced a companion Kid Sister marketed toward girls. Hasbro discontinued the line before the start of the 1990s and Playskool took over production, making changes to the likeness and clothing.

My Buddy is one of several dolls said to be the inspiration for Chucky, the evil doll from Child's Play.[3][4]


During its initial run, My Buddy had the following characteristics:

  • red baseball cap
  • brown hair
  • red/yellow/blue/white striped long-sleeved shirt
  • red overalls with "My Buddy" logo on chest
  • white socks
  • blue shoes with white stripe
  • the whole doll (besides head) was stuffed fabric.
  • face had blue or brown eyes, freckles, "button" nose, and smile

Two versions of the dolls existed: the brown-haired version described above, and a blond version:

  • blue baseball cap
  • blond hair
  • red/yellow/blue/white striped long-sleeved shirt
  • blue overalls with "My Buddy" logo on chest
  • white socks
  • red shoes with white stripe
  • the whole doll (besides head) was stuffed fabric.
  • face had blue or brown eyes, freckles, "button" nose, and smile

An African American version, outfitted the same as the brown-haired Caucasian doll, was available.


The dolls released by Playskool in the 1990s were made with unremovable clothing sewn directly onto the doll's body. The new Kid Sister was also released with clothes sewn onto the body, despite complaints, making it virtually impossible to dress it in different outfits. This was done to reduce the extra cost of having to produce clothes separately, so it was all kept on one assembly line.


The "official" song used in marketing the doll in advertisements was:

"My Buddy, My Buddy,
Wherever I go, he goes.
My Buddy, My Buddy,
I'll teach him everything that I know.

My Buddy and me,
Like to climb up a tree.
My buddy and me,
We're the best friends that could be.

My Buddy, My Buddy,
My Buddy and Me!"[5]

In popular culture[edit]

  • In season 2, episode 11, episode "Meat the Parrots" of the show Happy Endings, Penny complains that she never had a kid sister; the closest she got was a My Buddy doll. When asked why she never got a Kid Sister doll, she said she did, but they weren't that close.
  • On the Bleacher Report podcast Simms & Lefkoe, Chris Simms parodies the commercial theme of My Buddy as "My Homie" in an homage to Kansas City Chiefs quarterback Patrick Mahomes.
  • In the music video for Wanksta, by rapper 50 cent, there is a likeness of the My Buddy doll that presents a more 'gangster look'.



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Without skipping a beat, 80s’ kids know that My Buddy jingle- and we also know without a doubt, THIS, without a doubt, is the true inspiration behind the Child’s Play franchise. Sure, the Cabbage Patch Kids as originally stated, served as some inspiration for good ol’ Chuck. But My Buddy was in itself, was inspired by the Xavier Roberts’ line. Also, looking at this pair side-by-side, it’s beyond obvious we know where he got his look from.

In the earlier part of the decade, Cabbage Patch Dolls rules the ugly doll market with a mighty fist; crushing any and all competitors that stood in their creepy, cabbage-dwelling way. Although considered non-gender specific, the dolls were mostly marketed towards little girls. The boys had their GI JOES and HE-MAN, and that seemed to be the way it just was. Up until Hasbro launched a market campaign with a doll, directly marketed to boys as, “A little boy’s special friend! Rough and tough, yet soft and cuddly.”

The My Buddy doll was officially stocked on store shelves in 1985 and actually sold fairly well – ranking in eighth place officially as the top-ten selling toys for that year. But it didn’t last long. And neither did his off-shoot Kid Sister either- which I TOTALLY HAD.

And intro the theme song that will probably be stuck in your head the rest of the day. In which case, was most certainly the biggest selling point of this doll.  It truly was the perfect combination for creating a memorable identity for a toy while cleverly referencing the doll’s name throughout the “earworm” so much so, all kids’ would remember the name My Buddy or Kid Sister when asking for an oversized bundle of plastic and stuffing with sewn-on clothing.

Then, 1988 happened and in comes Chucky to permanently bury that pussy My Buddy/ Kid Sister duo forever into the hallowed grounds of unwanted toys.

Now while, it has already been confirmed via Don Mancini himself that the Cabbage Patch Kids served as some sort of muse for Chucky, along with other things, (NOT that garbage Robert the Doll story that has been circulating for years); it wasn’t until fairly recently that Mancini himself admitted to there being an inspiration from My Buddy as well. This could be due to any possible lawsuits that could have come his way and towards the studios with such an admission. Which, of course, is fair enough. However, we all knew better anyway.

Hell, everything from the look itself, the fake toy box, all the way down to the commercials screamed this was a blatant killer copy-cat. Come on… Even in the original pitched script Chucky’s name was “Buddy”; which of course, was later actually utilized in the reboot of the franchise in 2019.

Now don’t get it twisted. I’m certainly not giving the guy (Mancini) any shit. I’m eternally grateful to have such a marvelous, witty, pint-sized horror maniac in the horror movie legends roster. But, let’s face facts. Chucky was directly inspired by My Buddy- who in turn, had a hand in the down-fall of the doll.

Just like with Freddy, every kid in the late 80s’ early 90s’ knew all about Chucky; and we closely associated the plastic terror with the My Buddy doll. My younger brother had a My Buddy doll prior to the movie coming out, as I did as well with his sister companion. However, shortly after seeing the movie, we got rid of those fuckin’ nightmare inducing wads of stuffing on the fact it resembled it TOO much; and it did give my brother several nightmares. He did NOT want that thing in his room anymore; and unfortunately, that same scenario rang true for many other kids as well. Whether it was the kids themselves, or parents making that association, the My Buddy toy line suffered. Hasbro subsidiary Playskool continued manufacturing the doll into the 1990s, while changing up his look a bit to distance the toy’s legacy away from the Child’s Play series. But, it didn’t have the effect the toymakers’ thought it would and My Buddy went completely off line in the 90s’ due to poor sales.

Prior to the upcoming Child’s Play series coming in October from SyFy, Chucky’s kill count sits at 74. Let’s just make it 75 because My Buddy deserves at least that.

Child's PlayChuckyhorror moviesMy Buddy DollNightmare NostalgiaPatti PaulterGeistSours:

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