Cologne that smells like fierce

Cologne that smells like fierce DEFAULT

Fierce Abercrombie & Fitch 2002 Cologne

Summer 2006 - My first visit to New York City. I was 18, a student, and the world was mine.
I was on the road in the streets of New York with exactly this attitude. Besides a lot of museums, a visit to the UNO (I was a student with the university in NY at that time) and all the other Touri stuff, a visit to the Abercrombie Flagstore on 5th Avenue was inevitable, I would have heard so much about this shop, my expectations were accordingly high.
If you have ever visited NY in summer, you know what it smells like on the streets: the rumours are just a bunch of exhaust fumes, sweat, hot dogs and pretzels, a little salty when a breeze goes through the humid and otherwise standing air, then again a little sweet from all the department stores, suddenly it stinks of sewage again and this cycle runs through the whole stay in the city. Even if you're standing on the Empire State Building or looking at the skyline at Exchange Place in New Jersey (the latter I can only recommend to anyone who looks at NY - the view is unique and it's not touristy, sometimes I'm standing there alone!), you think you can still smell or smell it.

But if you walk up 5th Avenue on the left side towards Central Park, you will inevitably pass Abercrombie and Fitch Flagstore. Admittedly the shop looks rather unimpressive from the outside, but then, on this summer day in New York in May 2006, I suddenly smelled something on the street that my nose had never smelled before. I was literally drawn into this place. There I was, 18, young, quasi chronically broke, in the flagstore of A&F.
I bought myself a t-shirt, two jeans and a hoodie - the budget really didn't give me any more.
Arriving at the hostel in Chelsea I unpacked my booty... there it was again: this smell I had noticed on the street. A freshness, an energy, a kick I'd never smelt before. Sex to wear, I thought to myself.
I was sniffing my clothes the whole time until a fellow student asked me if I had bought Fierce. Did I buy anything? Fierce... this scent, you know, Abercrombie's.
Blue-eyed as I was, I thought the store had simply set up such incense sticks or it had been sprayed with a very unique room spray. But you could buy that?

I saved the rest of the NY stay as much as I could (and we're talking about NY here), so that at the end of the week I could buy the 50 ml bottle from Fierce. I was as proud as Oskar, it was my very first fragrance, my sex to spray on, my sanctuary.
I was so frugal with that scent, I just have to smile when I remember it. On my return flight to Munich I sprayed myself with some of the scent. During boarding I was approached for the first time by a flight attendant - 'Wow, what have you... i mean you... what's your scent?'. It worked.

Back in Munich, I often received compliments at the university for my fragrance... he was also outrageously good!
With a lot of synthetic freshness, the fragrance attracts you, with warm, woody notes it wraps you around your finger and with a gentle yet intrusive sweetness it never lets you go again. Just like I said, sex to spray on.
And my bonus: Even in Munich almost nobody knew this scent.

Fierce became my constant companion... to the university, to my student jobs, to the library, to the gym, to the bar, to the club, to the dates. Fierce was everywhere. And compliments hail from every corner. I think the highlight was a married lady who asked me if I could tell her my scent because she wanted to smell something like that on her husband.
The scent just flashed me every time I put it on, it was just my big childhood sweetheart, I'd say.

But I got older... 31, to be exact!

Today, 13 years later, after a total of 63 (!!!) stays in New York, in a long-term relationship (curiously enough with a flight attendant) and a very grounded lifestyle..... i still love Fierce (and my partner does too).
Just in November we were to Black Friday in NY and the yield consisted of two 200 ml bottles of Fierce.
I don't wear the fragrance as often as I used to, today I have a much wider selection of fragrances. But the fragrance still does something wonderful to me: it takes me back to the New York of 2006, where a young student roamed the streets of Manhattan, owned the world and the whole future was still open. When I apply the scent today, I feel exactly the same again. That's why I wear it mainly on important occasions, somehow it pushes me to expand my own limits, pushes me to grow, gives my self-confidence a certain kick (here in Switzerland we say 's Chriesi ufem Glace', the cherry on the ice, or better: the dot on the i) and sometimes I even think the scent does something with my posture.

I'm still being addressed when I wear this scent. Not so often anymore, yes, of course, everyone knows him by now, but nevertheless, there is always a nice word about Fierce. My partner loves the scent, some colleagues call me Mr. Abercrombie and for me this scent is definitely my personal flagship, maybe even my signature scent.

Clear, durability and sillage are no longer as strong as with a Dior Sauvage EDP or an Ombre Leather from TF, but these fragrances are not time machines that can take me back in time.

Today I'm 31, love this fragrance and if you believe the feedbacks give, the people love the fragrance at me.

Thank you, Fierce - you are my first great love!


Abercrombie and Fitch's signature scent "Fierce" holds a special place in all of our hearts.


It was there, clouding your brain as you had your first kiss (because basically every boy basically bathed in it from ages 13-17). It was there, gently wafting through the food court as you ate Sbarro with your besties. And it was there, choking you as you shopped for A&F graphic tees and lollipop-colored polos embroidered with the famous moose logo.

But like the moose logo, the scent of your tween years is being scrubbed from current Abercrombie stores. The iconic in-store scent will be replaced with one of their three new gender-neutral fragrances, "Ellwood."

Abercrombie & Fitch

Now, when you walk into an A&F, instead of being hit with "the scent of sneaking out of your parents' house to hook up with a lifeguard," you'll instead catch a whiff of "a musk fragrance" that's "clean, subtle and simple yet memorable," Abercrombie reps told

This is the smell that will mold a generation.

But fear not – if you suddenly get the urge to relive those fond memories, you'll still be able to snag a bottle of "Fierce" in stores or online.

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Kelsey StiegmanSenior Style EditorKelsey is's fashion expert and resident Harry Potter nerd.

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Did Abercrombie change fierce? In an attempt to re-brand, Abercrombie & Fitch are changing up its trademark and replacing Fierce with a new line of fragrances, which this time will be gender-neutral. The new scent, ‘Ellwood’, is one of three unisex fragrances that the brand will be launching.

Is Abercrombie fierce discontinued? The scent of your teen years is headed into retirement, as Abercrombie & Fitch has officially discontinued their Fierce cologne. It’s called Ellwood, and it’s a gender neutral scent.

What does A&F Fierce smell like? Fierce was launched in 2002. Fierce was created by Christophe Laudamiel and Bruno Jovanovic. Top notes are Fir, Lemon, Orange, Cardamom, Petitgrain and Sea Notes; middle notes are Rosemary, Lily-of-the-Valley, Jasmine, Rose and Sage; base notes are Musk, Vetiver, Oakmoss, Brazilian Rosewood and Sandalwood.

What is Fierce vintage edition? The same unmistakable fragrance – in our vintage edition bottle. One of the most sought-after scents in the world, Fierce features a blend of marine breeze, sandalwood and sensual musk wood notes, for a fragrance that’s truly iconic.

Did Abercrombie change fierce? – Related Questions

What scent do they spray in Abercrombie?

Fierce is the representative scent of A&F. The cologne is sprayed throughout the stores and on clothing as a form of marketing. A&F has spent over US$3 million for scent-spraying machines for its flagship stores.

Is Fierce a good perfume?

It is a versatile, masculine, four season winner with a well groomed quality that wears consistently over time without degrading into its individual fragrance notes. FIERCE has set a new standard of excellence in the world of fragrance that few colognes can match. The absolute BEST.

How long does Abercrombie Fierce last?

As far as its durability is concerned, I can say that it lasts 8 hours and more and the sillage is also very strong, at least I have been asked about it many times. I also think that FIERCE has no age limit, it can be worn by young and old and fits almost every occasion.

Does Cologne expire?

Many perfumes don’t have a set expiry date and can last anywhere between 1-10 years. However, three to five years is often the average shelf life of a fragrance and most of Shay & Blue’s fragrances will still perform for the length of time. According to experts, perfumes with heavier base notes will last the longest.

How does Iso E Super work?

So, how does Iso E Super smell like? And, according to Fragrantica, Iso E Super is, “A synthetic note with cedar woody, abstract facets that create a fuzz on skin, extending and helping a fragrance composition radiate from the skin, very popular with modern fragrances.

Does Abercrombie spray their clothes?

Abercrombie Employees Have To Spritz Clothes With Cologne Every Hour. The cologne, Fierce, is sprayed so often that the woman said her nails were brittle and her eyes were red after a full day of working. The woman says she quit after growing tired of her shallow manager.

Why are Abercrombie and Fitch stores so dark?

Abercrombie & Fitch and its offshoot, Hollister, sell their clothes targeted at 14-18 year olds in the dark. Well almost. The low lighting aims to give the shops a casino or VIP club-like feel, bathing their teenage customers in luxury. It is not just the lighting that disappoints.

Is Abercrombie fierce unisex?

Say goodbye to your beloved “Fierce.” As reported by Refinery29, Abercrombie is launching three new unisex scents this week: Ellwood, Hempstead, and Ryder.

Are Abercrombie fragrances good?

This is good cologne, but I’ve never gotten any compliments from anyone for wearing it, and I wear it every day. I like the way it smells, and it’s rated pretty highly, so I recommend it.

What cologne smells like mahogany teakwood?

Mahogany Teakwood is definitely a love it or hate it scent among the BBW community. However, one thing that everyone agrees on is that it smells EXACTLY like Abercrombie and Fitch’s cologne called Fierce!

What is the best selling men’s cologne of all time?

Paco Rabanne Pour Homme:

Jean Martel is the founder of Paco Rabanne Pour Homme. He used different kinds of ingredients, such as complex rosemary, clary, amber, honey, musk, and some others. The smell is so attractive that it has become man’s preferable cologne. And that’s why it is best selling men’s cologne.

Is it bad to shake Cologne?

Don’t Shake Your Favourite Perfume or Eau de Toilette

Shaking bottles of cruelty-free perfume or colognes may seem like an intuitive must do to amp up the scent; however, it can render your vegan perfumes or colognes in bad shape. Scents have delicate chemical bonds that can be altered when shaken too much.

What happens if you use expired Cologne?

“It’s not very common for a person to have an adverse reaction to an expired perfume,” says Chelariu. “There is a natural process of oxidation that happens during the life of every perfume, and this can generate compounds in the juice that are irritating for certain skin types.”

Should you keep Cologne in the fridge?

Ultimately, both experts recommend the fridge for storing fragrances. Why? Because the fridge maintains a stable temperature—and keeps the perfume away from light and heat—it’s the best way to avoid oxidation or chemical degradation.

Why can’t I smell Iso E Super?

In high percentages it does have a unique odor profile. One of the more unique features of Iso E Super is that some people can’t smell it easily, called anosmia. Just as people show anosmia for the large macrocyclic musks which are at similar molecular weight they do the same for Iso E Super.

Is Iso E Super Safe?

Safety. Iso E Super may cause allergic reactions detectable by patch tests in humans and chronic exposure to Iso E Super from perfumes may result in permanent hypersensitivity. OTNE is not toxic and not a CMR substance.

Is molecule 01 just Iso E Super?

Molecule 01 is claimed to be an alcoholic solution of the only component – Iso E Super. That is its concentration in Molecule 01: 100 % and it is an all-time record.

Does blaze smell like Fierce?

Blaze Cologne Spray for Men Scent Similar to Abercrombie and Fitch Fierce by Preferred Fragrance: Scent similar to Abercrombie and Fitch Fierce.

What discount do Abercrombie employees get?

2. We mostly work for the employee discount Hey, 30 to 35% is pretty hard to pass up.

Do you have to be good looking to work at Abercrombie?

In an infamous 2006 article on Salon, he said sex appeal was core to the Abercrombie DNA: “That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.”

Is Abercrombie still popular?

Abercrombie & Fitch is cool again, after years as the most hated retailer in the US, because it caught up to what millennials and Gen Z want. It’s official — Abercrombie & Fitch is cool again. After a massive rebrand that embraces inclusion and more wholesome, brand-agnostic clothing, its stock is on the rise.

Top 10 Fragrances I HATE

Abercrombie is relaunching its pungent cologne, which haunted shoppers for years after it was sprayed incessantly in stores, with a new inclusive ad campaign

  • Abercrombie's Fierce cologne is being relaunched with a new ad campaign.
  • The fragrance, which was liberally sprayed in its stores until 2017, will bring back some memories for American shoppers. 
  • Abercrombie has a plan to shake off its former image with a new bottle and an inclusive ad campaign. The new bottle does still have an image of a shirtless torso, however.  

The smell of Abercrombie's Fierce cologne, which was liberally sprayed around its stores up until 2017, may bring back some dark memories for American shoppers or even unearth a fresh bout of anxiety, but the retailer has a plan to fix that. 

This weekend it will relaunch the product with a new image. Fierce has a new bottle and a more inclusive ad campaign to appeal to millennial shoppers; the scent will stay exactly the same, however. 

Shoppers will notice that the new bottle still bears the image of a shirtless torso as before. 

abercrombie fierce new bottle
Abercrombie & Fitch, YouTube

The campaign, #FaceYourFierce, is intended to explore "the modern notion of what it means to be fierce through a sensitive, diverse and inclusive lens," the company said in a press release on Thursday.

To do so, it has a new set of faces to promote the product, including mental health advocates, a group of Malibu surfers who volunteered as firefighters during the recent California wildfires, and LGBTQ+ activists. 

The scent has come to be associated with Abercrombie's former image — one whiff and it takes you right back to its dimly lit stores with booming music and shirtless models. This is an image that current CEO Fran Horowitz has been working hard to shake off since she took the reins in February 2017. 

Read more:Abercrombie came back from the dead by getting rid of its shirtless models and dark stores. Here's what else has changed for the retailer.

In the early to mid-2000s, Fierce cologne was sprayed throughout the day by topless models or sales assistants and reportedly even blown through the air-conditioning system, meaning that its stores and even large parts of the surrounding streets or malls were often also polluted with the smell. 

While this fanatic fragrance spraying was brought to an end in 2017, the product has continued to be sold in stores and online since then. According to Abercrombie, Fierce ranked in the top four best-selling men's fragrances in the US for the past seven years. And if you go by online reviews, it's the former image of the scent that's putting customers off.

"This fragrance has literally become my favorite scent on the market," one reviewer wrote on Base Notes. "I have many niche fragrances but I keep coming back to FIERCE. FIERCE only gets a bad rep because it is associated with AandF which is targeted toward vapid, narcissistic teens."

Watch the full campaign for the new Fierce here:



That fierce like cologne smells

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Fierce by Abercrombie & Fitch has been a best seller, since its release, but 10-15 years ago; it was an absolute monster. In high school, I smelled this cologne everywhere I went, seemingly. With such popularity, there are bound to be other colognes that come along, which smell similar to Fierce. There’s always a market for ‘clones’ of popular scents. Also, over time, the quality of Fierce has dipped and it doesn’t seem to pack the same punch anymore.

With that, guys are looking for an alternative, that either smells/performs better or costs less (or both). In this post, I want to present you seven options, that smell quite a bit like Fierce. Some will be more expensive, while others will be cheapies, but all produce that Fierce-like vibe.


Which Men’s Fragrances Smell Like Abercrombie Fierce?

Most Similar

MONTBLANC Legend Eau de Toilette, 1.0 Fl Oz– Legend has plenty of similarities to Fierce, but isn’t as spicy nor woodsy as the Abercrombie scent. Legend opens up with pineapple, that isn’t too sharp, and later is joined and tempered by lavender.

Legend also features a crisp apple note and the smooth sandalwood, which is quite nice. Mont Blanc Legend has also been a best seller for years. Legend is clean and masculine with a solid woody dry down. Legend Full Review.

Woody and Iris

Dior Homme Eau For Men by Christian Dior for Men – 3.4 oz EDT Spray– Dior Homme Eau is of course, a close flanker of Dior Homme. However, it also creates a close aroma like our target scent. Eau has a strong cedar base and the spice of coriander. However, it starts off with top notes of grapefruit and bergamot.

The grapefruit and coriander is the same as Fierce, it uses different wood notes, but has that same sort of base. One big difference, is the presence of iris, which is the highlight of the original Dior Homme. This one has solid performance of 6-8 hours. Dior Homme Eau Review.

Best Similar Cheapie

Frank Olivier Sunrise Eau de Toilette Spray for Men, 2.5 Ounce– Here is our first cheaper option. It’s not an exact duplicate of Fierce, but close enough, when considering price and the reformulations of the A&F fragrance.

It’s less woody and not as dry as Fierce, but has a good lavender note, and a nice bergamot up front. If I were to go with one of the cheapest options on this list, it’d have to be Sunrise. It gives you the closest approximation and best performance, out of all the cheapies.

Affordable and Popular

Very Sexy Platinum– Very Sexy Platinum smells like a mix between a weaker old school bottle of A&F Fierce and Montblanc Legend. It never had the same level of power as classic A&F Fierce, but it was one that was always pretty popular and could draw plenty of complements. Usually not too bad of a price either.

The main differences between Platinum and those fragrances, to me at least, is a less spicy profile and it feels woodier. Very Sexy Platinum is fresh and has a nice earthiness to it.

Another Super Cheap Option

PLAYBOY New York Men Eau De Toilette Spray, 3.4 Ounce Playboy– This is the absolute cheapest option on the list. It isn’t the best, can be somewhat watered down, and is closer to Mont Blanc Legend. Nonetheless, at around $10-15 per bottle, Playboy New York is a viable option. This one has apple and vanilla leading the way.

Yet an understated dryness of vetiver and an interesting vinyl note. It wouldn’t be my first option, but this one does inhabit the same fragrance style as Fierce. Playboy New York Full Review

Better High End Version

CHANEL Egoiste Eau De Toilette Spray, 1.7 Ounce-The more advanced and grown up version of Fierce. This Chanel scent is bold with notes of tobacco, leather, and cinnamon. Throw in rose petals and sandalwood, with other dry notes, and you have a great masculine fragrance.

The overlap between the two scents comes from the cardamom, tangerine, and general woodiness. This one has much more power, though, and is overall a spicier cologne.

Oh, and the rose note, definitely separates these two. More complex and an option for guys who want to step up to an upscale fragrance.

Fresh and Clean

Skulls and Roses ED Hardy Colognes for Men, 2.5 Ounce Skulls and Roses is another cheap option that mimics Fierce, fairly closely. It starts off with a top of citrus, lavender, and cardamom spice. Then, it dries down with musk and dry oak moss. It’s like a simpler and more linear version of Fierce.

This one is fresh and clean with more of a soapy vibe. The sillage isn’t huge, moderate at first, but quite light thereafter. It lasts about six hours, on the skin. Though, you can pick up a bottle for under $20. Skulls and Roses Review

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Best Men’s Colognes started back in 2013, as a way to share my learning experiences with different fragrances, as I dove head first into the hobby. Since then, I have written hundreds of reviews and other pages about perfumes and colognes.

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