Benjamin moore pool deck paint

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Top 6 Project Add-Ons for Clients: EXTERIORS

Being hired to do an exterior painting project is the perfect time to discover other outdoor projects while you are on the job. We’ve got the pointers and products you need to make the best recommendations.

We’ve listed six of the most in-demand exterior projects for homeowners. Each potential project can help you prepare for a conversation with your client, streamline your product recommendations and estimates, and ultimately lock down additional exterior project business.

How Can Your Benjamin Moore Contractor Rep Help Your Business?

A full assessment of the exterior project—and making a well-informed recommendation—is critical. While some exterior projects may be well within your area of expertise, others may not be. Good news: Support is ready and waiting from your local Benjamin Moore Contractor Rep, who is always available to help you expand your business.




Most homeowners have their decks refinished every 2-3 years, making for a lucrative piece of repeat business. Preparation is at the core of a successful deck refinishing job. Weather is also crucial: 48-hours free of rain is essential to any deck project’s success.

Choose the Right Product for Prepping

  • New Wood: Use Benjamin Moore® Brighten; scrub this product into the wood and power wash the surface, letting it dry for 48 hours, then sand the deck with 80-grit sandpaper.
  • Weathered Wood: Apply Benjamin Moore® Restore with a stiff brush to clean the dingy gray layer. Rinse the deck down and apply Benjamin Moore Brighten and follow the steps for new wood.
  • Flaking & Peeling Wood: Apply Benjamin Moore® Remove to get rid of the old stain. Rinse the deck down, apply Benjamin Moore Brighten and follow the steps for New Wood.

Decking Color Options
Your client can let the grain of the wood take prominence or use color in creative ways with ARBORCOAT®; opacities and paint color options include:

  • 6 Translucent shades (Natural, Redwood, Teak, Cedar, Mahogany, Silver Gray)
  • 75 Semi Transparent and Semi Solid colors
  • Solid stain in the full Benjamin Moore portfolio of 3,500+ colors

If your client doesn’t want any color whatsoever, consider ARBORCOAT Exterior Waterproofer, a long-term sealant that resists dirt pick-up and provides superior UV protection.

Watch our How To video on how to stain a deck to get familiar with the basics, and contact your Benjamin Moore rep to discuss your specific project in greater depth.



To enhance the aesthetic appeal of your clients’ home, even their fencing should be in great condition. From staining to painting to maintaining, your Benjamin Moore Contractor Rep can suggest a range of fence painting ideas, as well as tips for staining and maintaining high quality wood fencing. White, gray and green paint colors are homeowner favorites.

For raw or bare wood, prime the surface first with Fresh Start® Exterior Wood Primer 094 or Fresh Start® Moorwhite® Exterior Wood Primer 100.

If the fence paint is simply faded and doesn’t need primer, start by doing a thorough cleaning. Then apply two coats of high quality exterior paint options like Regal® Select Exterior Paint, a long-standing contractor go-to, or Regal® Select Exterior High Build which offers superior coverage and fewer coats. If your client prefers the look of the natural wood grain, ARBORCOAT Ultra Flat Solid Stain is great for hiding imperfections on exterior wood surfaces. For more opacities and stain colors for wood fences, see “Decks” above.

Your clients can keep their fences fresh with Benjamin Moore Clean, an ideal product for annual maintenance cleaning to remove mold, mildew and water stains.


Window Trim Painting

With an innate demand for heavy prep work and detailed craftsmanship, painting window trim is a job for the experts. From removing peeling paint, caulking and glazing from windows (and then replacing it) to expertly painting window frames, your clients’ investment in upgrading their exterior windows is invaluable.

For bare, raw wood outside, always prime the surface first with Fresh Start Moorwhite Exterior Wood Primer 094 or Fresh Start Moorewhite Exterior Wood Primer 100.

With its high-build formula and Color Lock® technology, premium Aura® Exterior Paint helps exterior paint colors stay true over time and offers superior fade resistance and outstanding durability-perfect for window sills that bear the brunt of weather extremes.


Front Door

Does your client’s front door look like it needs a pick-me-up? Since repainting a front door is one of the fastest and most satisfying ways to refresh a home’s exterior, it makes for an easy pitch. Brilliant, rich color accented with updated door hardware help foster a warm welcome—not to mention enhance their home’s curb appeal.

Let your client know that you’ll be using a specialty product formulated specifically for front doors: Aura® Grand Entrance® in high gloss or satin provides a rich, lustrous finish, superior color retention, and fade resistance to stand up against the elements.

Check out this How To video, which gives you a head start on painting front doors that will stand out and endure the test of time.


Concrete Patio & Pool Decking

Maintaining concrete patios is another route to repeat business. You can help your client’s concrete and cement look great with specialty concrete coating products. Does your client have concrete around the pool? An anti-slip coating provides the just-right solution for that setting too.

Insl-x® TuffCrete® Concrete Coatings are designed for application to interior or exterior masonry surfaces and offer great durability. Available in Waterborne and Solvent Acrylic formulas. Perfect for sidewalks, courtyards and walkways.

Sure Step® Acrylic Anti-Slip Coating provides a durable, skid-resistant finish for interior or exterior application. Imparts excellent color retention, abrasion resistance, and resistance to ponding water.


Pool Paint & Fountains

Swimming pool resurfacing and refinishing can be tricky since you need to choose a product based on your client’s specific kind of swimming pool. If this area is new to you, be sure to reach out to your local Benjamin Moore Contractor Rep who can help with swimming pool paint tips, expert insights and much more.

Insl-x® Pool Paints offer a variety of solutions for different swimming pools. Products include epoxy, rubber-based and waterborne formulas, all of which deliver exceptional durability over a variety of existing swimming pool surfaces and fountains.

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  • BENJAMIN MOORE Concrete Stain 072

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    A premium quality, epoxy fortified 100% acrylic latex opaque stain ideal for use on all interior and exterior concrete and masonry surfaces.

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  • BENJAMIN MOORE Concrete Waterproofing Sealer 075

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    Ideal for new or unpainted exterior surfaces such as patios, walks, driveways, carports, loading docks, tennis courts: poured or concrete, cement block and stucco walls.

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  • BENJAMIN MOORE Swimming Pool Paint 042

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    A high-hiding, fast drying chlorinated rubber coating for use in unpainted or previously painted concrete swimming pools.

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  • BENJAMIN MOORE Moorlastic Water Proof 055

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    A high-build, low lustre, flexible 100% acrylic coating for exterior masonry.

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  • BENJAMIN MOORE Masonry Sealer 066

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    An acrylic latex sealer for sealing new and previously painted masonry surfaces prior to applying a finish coat

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  • BENJAMIN MOORE Porch & Floor 112

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    A versatile, durable enamel formulated with a urethane-modified alkyd resin, for general use on most interior and exterior surfaces

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  • BENJAMIN MOORE Latex Floor & Patio Enamel 122

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    A premium quality, quick-drying, epoxy-modified acrylic satin latex floor enamel. One coat covers most previously painted surfaces that are in fair to good condition.

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  • BENJAMIN MOORE Super Craft Latex Field Marking Paint 165

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    Moorcraft Super Craft Latex Field Marking Paint is ideal for striping a variety of natural turf sports surfaces, such as grass, cinder, gravel, and dirt.

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  • BENJAMIN MOORE Safety & Zone Marking Latex P58

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    This fast dry latex coating is designed for marking traffic lanes on parking lots, airports, warehouses, and shopping centers.

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    The 7 Best Deck Paints of 2021

    Final Verdict

    The best overall deck paint is Behr Premium Advanced Deckover (view at Home Depot). It makes your wood splinter proof, is easy to clean, and comes in 50 colors. If you prefer a budget-friendly option, KILZ Interior/Exterior Patio Latex Floor Paint (view at Amazon) is long-lasting, mildew-resistant, and user friendly.

    Type of wood

    Start by considering what type of wood your deck is made from. Hardwood and softwood varieties have different needs when it comes to deck paint. Softwoods, like pine, will readily absorb deck paint; you can choose either an acrylic or alkyd (oil) deck paint. If you have a hardwood deck, made from a tropical wood like ipe, you should choose an oil-based deck stain. The alkyd formula will provide better penetration while the transparent formula will highlight the natural beauty of the wood. 


    Deck paint is either water-based or oil-based. Water-based formulas are most common and offer the advantage of being easy to clean up with soap and water. Oil-based deck paint is more commonly seen with transparent deck stains and requires mineral spirits or paint thinner for cleaning brushes, sprayers, and tools.  

    You can use oil-based paint over a surface that has previously been treated with a water-based formula, but you cannot typically use water-based paint over a surface painted with oil-based paint.


    The opacity of deck paint will determine how much or how little of the wood grain and appearance is visible once treated. Solid deck paint is the most common option since it better hides the effects that weather and aging have had on your deck. However, if you have new deck boards, then a transparent deck stain will allow the natural beauty of the wood to shine through. Semi-transparent deck paint is another option, best suited for decks that are only a few years old and show minimal signs of aging or splintering. 


    The durability of deck paint will be put to the test by foot traffic, UV exposure, and weather conditions. Acrylic deck paints are often formulated for horizontal application, with the understanding that this means the surface will be exposed to feet, furniture, and the elements. One of the biggest factors that will improve a deck paint’s durability is proper surface preparation before the paint is applied. Be sure to follow the manufacturer’s directions for cleaning and preparation exactly to enjoy the longest-lasting results. 

    Texture and sheen 

    Texture and sheen are two important aspects of deck paint finish. Deck paint can be smooth, textured, or extra textured. Smooth is most similar to paint used for vertical surfaces, while textured and extra textured deck paints have an additive to provide traction for walking. This is important if your deck, porch, or patio will be exposed to rain. The painted surface can easily become slippery and a deck paint with texture can help to avoid accidental falls. 

    Sheen refers to the appearance of the deck paint’s finish. Some deck paint formulas are matte, while others offer a glossy finish. Some deck paints with a high-sheen formula will show marks easily, including footprints or pawprints. However, not everyone prefers the flat appearance of matte deck paint. 


    • To prepare a deck for painting you should first use a deck cleaner, either a store-bought or homemade formula. The purpose of the deck cleaner is to remove accumulated dirt, debris, mildew, or algae that would prevent a smooth, long-lasting bond between the paint and boards. Once you’ve applied the deck cleaner (ideally with a garden sprayer and hose), allow time for the formula to penetrate the surface; the length of time varies by product but is usually 10 to 15 minutes. 

      The next step is to thoroughly rinse the deck. The most common method is to use a pressure washer, but be sure that you don’t use it on high pressure too close to the wood’s surface, or else you may risk damaging the boards. Once the deck has been thoroughly rinsed, allow the wood to dry completely. This step takes at least 48 hours in most cases but will vary based on temperature and weather conditions.

      The final step is to prime the deck. If you skip this step, you hinder the durability and longevity of the deck paint. Use a quality wood primer and use a brush to thoroughly coat the sides of each board and the spaces in between. You can then use a roller or sprayer to apply the primer down the length of each deck board. Allow time for the primer to dry—the manufacturer’s instructions will indicate how long of a drying period is required before you can move on to painting the deck.

    • Deck paint needs to be periodically reapplied, but how long it lasts depends on several factors—including foot traffic, weather exposure, and the condition of the wood. In addition, proper surface preparation will often determine the success or failure of a deck painting job. Deck paint can last 5 to 10 years but may need to be repeated as often as every 2 or 3 years in harsh conditions.

    • To paint a deck, you should have the following tools and products ready before you start.

      • Deck cleaner formula
      • Garden hose with water supply 
      • Pump sprayer
      • Primer
      • Paintbrush, sprayer, or roller with cover for application (will likely need a brush for detail work and between boards)
      • Clean 5-gallon bucket or paint tray
      • Mineral spirits or paint thinner (only necessary for clean-up of oil-based paint)
      • Deck paint

    This article was written by Anne Fritz, a freelance home writer with over 20 years of experience. Previously, she was an editor and her work has appeared on several top publications. To make this list, she considered the formula, finish, and price point of each option.

    Painting pool deck.

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