Coca cola packaging history

Coca cola packaging history DEFAULT

The Evolution of the Coca-Cola Contour Bottle

Editorial photograph

This month marks the 94th anniversary of the iconic Coca-Cola coutour bottle. Now, a treasured hallmark, this single shape of packaging has achieved iconic status since its creation in 1915. The Coca-Cola logo itself is the single most recognizable brand in the world.

The first bottle was designed in 1915 by the Root Glass Company. The bottle designer, Earl R. Dean and his team decided to base the bottle design on the soda's two ingredients, the coca leaf or the kola nut. Dean couldn't find any photographs of either, but became inspired by the cocoa pod, and transformed the shape of the pod into a bottle:

Editorial photograph

The 1915 Coke Bottle: A prototype of the first contour bottle developed by Root Glass Company in 1915. The prototype never made it to production since its middle diameter was larger than its base, making it unstable on conveyor belts.

See the evolution of the contour bottle from 1916 to today, after the jump.

Editorial photograph

Dean sketched out the design of the bottle, and it was approved for moulding in only 24 hours. A prototype was made, and the bottle received a patent in November 1915. The prototype never actually made it into production because its middle diameter was larger than its base, making it unstable on conveyor belts.

Editorial photograph

Dean solved this issue by decreasing the bottle's middle diameter, and today's contour shape was born:

The 1916 Coke Bottle: The patent was renewed on December 25th, 1923, thus creating the "Christmas" bottle. The bottle has become very popular among collectors. On the base plate, most of these bottles bear the name of the city where they were first filled.

Editorial photograph

The 1957 Coke Bottle: In 1957 The Coca-Cola Company decided to eliminate the traditional embossing of its trademark on the bottle, and replaced it with Coca-Cola in white Applied Color Labeling (ACL). In 1960 the bottle was registered as a trademark, becoming only the second package in history to be trademarked.

Editorial photograph

The 1961 Coke Bottle: As the ACL process became more sophisticated, a two color, full wrap label was developed. The white Coca-Cola trademark on a red background gave the bottle a very colorful appeal. This two color version was used predominately in the international markets. 1961 also marked the 75th anniversary for Coca-Cola. 

Editorial photographEditorial photograph

Variations of this bottle, and the embossed bottle, were used up all the way until the introduction of the plastic bottle in 1994. 

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The classic glass bottle is still available in some areas around the world.

Editorial photograph

1994 Plastic Bottle: In 1994 Coca-Cola introduced the 20oz plastic contour bottle, the Coca-Cola bottle we know today.

Editorial photograph

2007 Aluminum Contour Bottles: In 2008, Coca-Cola introduced a contour aluminum can to select markets, designed by Turner Duckworth.

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2008 2L Contour Bottle: In 2008, Coca-Cola introduced a 2L contour bottle to select markets.

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Todays Plastic Coke Bottle

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The Full Coke Lineup in 2008

Sours: https://thedieline.com/blog/2009/11/17/the-evolution-of-the-coca-cola-contour-bottle.html

Here's how Coca-Cola has changed over the past 132 years

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coca cola
AP Photo

In 1886, an Atlanta pharmacist created a new type of soda, and the world was never the same again: this May, Coca-Cola celebrated its 132nd birthday. 

According to NBC News, the top two most popular sodas in the US are Coke and Diet Coke respectively.

But the Coke that we know and love today wasn't always like this — from the taste to the bottle, it has gone through various iterations through the years.

In honor of 132 years of Coca-Cola, take a stroll down memory lane and revisit all the iconic (or not so iconic) Coca-Cola designs, flavors, and innovations.

Coca-Cola was founded in 1886 — and only cost five cents back then.

coke 1890 ad
The Coca-Cola Company

Coca-Cola was founded in 1886 when Dr. John S. Pemberton, a pharmacist in Atlanta, Georgia, created a new kind of soft drink to be sold at soda fountains.

One of the most popular urban legends surrounding Coca-Cola is that it used to contain cocaine — and it's actually true. By 1905, cocaine was removed from the formula.

By 1906, Coca-Cola created a new bottle with a new logo to differentiate it from competitors.

coca cola bottle
Coca-Cola

Ten years before the iconic "Contour Bottle" that we know today was created, Coca-Cola tried to stand out with a diamond-shaped label. 

In 1915, the design became closer to the bottle we know and love today.

coca cola bottle
Coca-Cola

This design is more similar to the one used today, but still not quite there. It was created to be both recognizable and to discourage competitors from selling imitations. It was patented by the Root Glass Company of Terre Haute, Indiana, in 1915, who wanted people to be able to recognize it simply by touch.

Coca-Cola ran the first of their iconic Santa Claus ads in the 1920s, effectively changing how people see Santa.

coke santa ad
The Coca-Cola Company

According to Coca-Cola, the brand is credited with helping shape the image of Santa Claus that is commonly used today. They wrote that "Santa was depicted as everything from a tall gaunt man to a spooky-looking elf."

This wholesome version of Santa was the first time Santa was truly depicted as "jolly." The artwork was done by illustrator Haddon Sundblom, whose original oil paintings of this version of Santa were used by Coca-Cola in ads all over the country. Santa has been an integral part of Coca-Cola ever since.

The '20s also saw Coke bottles sold in six-packs for the first time, increasing convenience — and sales.

six pack coke
The Coca-Cola Company

Coca-Cola is the inventor of the six pack. They created it so consumers could bring bottles home with them to store in their fridge, and thus drink more Coke.

1928 was the first year in which more Coca-Cola sold in bottles than through soda fountains.

coca cola
AP Photo

Source: The Coca-Cola Company.

By the '50s, the shape of the Coke bottle evolved into the one we know today. It's called the "Contour Bottle."

coca cola 50s
Henry Brueggemann/AP Images

The Coke Contour Bottle appeared on the cover of TIME magazinein 1950, becoming the first product to do so, and thus establishing the brand's dominance.

The Contour Bottle was trademarked in 1977 — a rare thing for packaging at the time.

Coca-Cola made the switch to PET plastic bottles almost half a century later, in 1993, in order to minimize its environmental impact.

plastic coke bottle
The Coca-Cola Company

PET stands for polyethylene terephthalate, a non-toxic, recyclable form of plastic. At the time, Coca-Cola claimed that PET bottles were the most environmentally friendly option — but now we know that plastic is actually terrible for the environment.

Today the company claims to be trying to "make the PET plastic bottle more environmentally sustainable by improving efficiency, increasing recycling, and advancing recycled material use."

Sours: https://www.businessinsider.com/evolution-of-coke-coca-cola-history-2018-5
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Here's how Coca-Cola has changed over the past 132 years

coca cola
AP Photo

In 1886, an Atlanta pharmacist created a new type of soda, and the world was never the same again: this May, Coca-Cola celebrated its 132nd birthday. 

According to NBC News, the top two most popular sodas in the US are Coke and Diet Coke respectively.

But the Coke that we know and love today wasn't always like this — from the taste to the bottle, it has gone through various iterations through the years.

In honor of 132 years of Coca-Cola, take a stroll down memory lane and revisit all the iconic (or not so iconic) Coca-Cola designs, flavors, and innovations.

Coca-Cola was founded in 1886 — and only cost five cents back then.

coke 1890 ad
The Coca-Cola Company

Coca-Cola was founded in 1886 when Dr. John S. Pemberton, a pharmacist in Atlanta, Georgia, created a new kind of soft drink to be sold at soda fountains.

One of the most popular urban legends surrounding Coca-Cola is that it used to contain cocaine — and it's actually true. By 1905, cocaine was removed from the formula.

By 1906, Coca-Cola created a new bottle with a new logo to differentiate it from competitors.

coca cola bottle
Coca-Cola

Ten years before the iconic "Contour Bottle" that we know today was created, Coca-Cola tried to stand out with a diamond-shaped label. 

In 1915, the design became closer to the bottle we know and love today.

coca cola bottle
Coca-Cola

This design is more similar to the one used today, but still not quite there. It was created to be both recognizable and to discourage competitors from selling imitations. It was patented by the Root Glass Company of Terre Haute, Indiana, in 1915, who wanted people to be able to recognize it simply by touch.

Coca-Cola ran the first of their iconic Santa Claus ads in the 1920s, effectively changing how people see Santa.

coke santa ad
The Coca-Cola Company

According to Coca-Cola, the brand is credited with helping shape the image of Santa Claus that is commonly used today. They wrote that "Santa was depicted as everything from a tall gaunt man to a spooky-looking elf."

This wholesome version of Santa was the first time Santa was truly depicted as "jolly." The artwork was done by illustrator Haddon Sundblom, whose original oil paintings of this version of Santa were used by Coca-Cola in ads all over the country. Santa has been an integral part of Coca-Cola ever since.

The '20s also saw Coke bottles sold in six-packs for the first time, increasing convenience — and sales.

six pack coke
The Coca-Cola Company

Coca-Cola is the inventor of the six pack. They created it so consumers could bring bottles home with them to store in their fridge, and thus drink more Coke.

1928 was the first year in which more Coca-Cola sold in bottles than through soda fountains.

coca cola
AP Photo

Source: The Coca-Cola Company.

By the '50s, the shape of the Coke bottle evolved into the one we know today. It's called the "Contour Bottle."

coca cola 50s
Henry Brueggemann/AP Images

The Coke Contour Bottle appeared on the cover of TIME magazinein 1950, becoming the first product to do so, and thus establishing the brand's dominance.

The Contour Bottle was trademarked in 1977 — a rare thing for packaging at the time.

Coca-Cola made the switch to PET plastic bottles almost half a century later, in 1993, in order to minimize its environmental impact.

plastic coke bottle
The Coca-Cola Company

PET stands for polyethylene terephthalate, a non-toxic, recyclable form of plastic. At the time, Coca-Cola claimed that PET bottles were the most environmentally friendly option — but now we know that plastic is actually terrible for the environment.

Today the company claims to be trying to "make the PET plastic bottle more environmentally sustainable by improving efficiency, increasing recycling, and advancing recycled material use."

The first Coke can was introduced to the public in 1960. The design featured the outline of a Coke bottle so customers wouldn't get confused.

first coke can
The Coca-Cola Company

The first Coke can looks pretty similar to the ones in use today — it was just more flat.

Diet Coke, the very first variation on the original Coca-Cola formula, was released in 1982.

very first diet coke can
eBay/finderorkeeper

Diet Coke is an entirely different recipe than classic Coke — something that Coca-Cola wanted to get across. "We wanted to make it clear that Diet Coke was a new product no one had ever seen before," said Steve Norcia. Norcia was part of the team that created the first ad for Diet Coke.

According to the Coca-Cola Company, within two years Diet Coke had "displaced 7UP as the No. 3 soft drink in the US behind Coca-Cola and Pepsi — a position it held until the end of 2010 when it overtook Pepsi."

And in order to compete with Pepsi Free, Caffeine Free Coca-Cola was introduced a year later.

Sours: https://www.insider.com/evolution-of-coke-coca-cola-history-2018-5
Evolution of Coca Cola 1899 - 2020

Iconic Packaging: Coca-Cola Contour Bottle

We’ve said it before, and we’ll say it again—we love packaging. And not just the finished product, either—we love the brainstorming, the process, the revisions and experimentations along the way. There’s nothing quite like seeing a brand build its way to truly unique and inspiring packaging. We like to call that iconic packaging, and we’d like to share one of our favourites with you.

1899 – The Original Bottle

coca-cola iconic packaging

The bottling of Coca-Cola begins in Chattanooga, Tennessee. Originally served only from soda fountains, it becomes available to buy in shops, housed in a straight-sided Hutchison bottle with a metal stopper.

1906 – The Amber Bottle

coca-cola iconic packaging

A new amber-coloured bottle with an embossed logo is introduced. Thought it was designed to help with branding, other knock-off sodas began creating amber straight-side bottles with their own embossed logo. Pretty soon, Koka-Nola, Ma Coca-Co, Toka-Cola, Koke and other imitators were taking business away from Coca-Cola.

1915 – The Contour Bottle

coca-cola iconic packaging

Intent on taking back the ground they lost, Coca-Cola launched a national contest for a new bottle design—one that could be recognized in the dark, or while broken on the ground.

The Root Glass Company created a contoured bottle that took inspiration from the shape of cocoa pods. Though the prototype never entered production (its middle was larger than its base, making it unstable on conveyor belts), the design won the contest, and Root Glass Company began refining it.

1916 – The (New) Contour Bottle

coca-cola iconic packaging

Once its middle diameter was reduced, the new contour bottle was stable and approved for production. Being unlike anything else on the market, Coca-Cola regained its ground, and the bottle shape we all know and love has endured straight through to today. Talk about iconic packaging.

1957 – The White Label Bottle

In a move to be unlike anyone else on the market, Coca-Cola surprised everyone by abandoning embossed logos on bottles. They instead moved to printing their logo onto the bottle in white Applied Color Labeling (ACL). Coca-Cola was now enjoying a status few other sodas could muster.

1961 – The Full Wrap Bottle

Thanks to improvements in the ACL process, a new two-color, full wrap label was created. With the white logo laid overtop a background of red, Coca-Cola found the colour scheme that would launch them into iconic status.

In 1971, the contour bottle was granted a registered trademark, becoming only the second packaging design in history to be awarded the designation.

1978 & 1993 – The Plastic Bottles

Coca-Cola introduced a 2-litre plastic bottle to the world in 1978. It became extremely popular because it was lighter and wouldn’t break like glass bottles, had a resealable top, and was recyclable. In 1993, the 20-ounce plastic bottle entered the market, largely ending the use of glass bottles.

2008 – The Aluminum Bottle

A re-designed aluminum contour bottle debuts in select markets and goes on to win the first ever Design Grand Prix at the prestigious Cannes Lions. Its packaging design is also later turned into a plastic format.

2015 – Happy Birthday

The Coca-Cola contour bottle turns 100, having cemented its place in iconic packaging history.

So, what packaging do you think is worthy of iconic status? Tag us on social media or comment below and let us know!

 

Sours: https://www.thepackagingcompany.us/knowledge-sharing/iconic-packaging-coca-cola/

Packaging coca history cola

Coca-Cola is one of the world’s most instantly recognizable, and valuable, brands.

This year marked the 100th anniversary of the iconic Coca-Cola bottle, packaging that is just as recognizable as the logo or product itself.

The beginnings of the Coca-Cola bottle came from the company trying to get their own iconic look, as in the late 19th century and early 20th, there was a lot of competition in the field of carbonated soft drinks, including surviving companies like Pepsi and Dr. Pepper.

A straight-sided bottle wasn’t distinctive enough.

When the Georgia businessman Asa Griggs Candler became the majority shareholder of Coca-Cola in 1888, he set his sights on making Coke the nation’s most popular cola. But by 1915, Candler was losing market share to hundreds of competitors. The company worried that a straight-sided bottle wasn’t distinctive enough and that Coca‑Cola was becoming easily confused with ‘copycat’ brands. 

The company launched a national contest for a new bottle design that would signal to consumers that Coke was a premium product that couldn’t be confused with some other brown cola in an identical glass bottle. The new bottle had to be able to be mass produced using existing equipment yet also be distinct.

Coca-Cola had nothing to do with cocoa, but the cocoa pod had a strange but appealing shape.

The Root Glass Company in Indiana decided to enter the contest and base its design off the product’s name. While combing through the dictionary for the word “coca” and words like it, mold shop supervisor Earl R. Dean came across an illustration for the cocoa plant that caught his attention. Coca-Cola had nothing to do with cocoa, but the cocoa pod had a strange but appealing shape. He and his team got to work and were declared the contest winners the next year. You can thank Sweden’s Alexander Samuelsson for the shape of the Coca-Cola bottle you’re holding today.

By 1920, the contour bottle, as it’s been called, had become the company’s most celebrated artifact. The bottle is without a doubt one of the most famous designs in history. Over the years the branding and packaging has evolved, but it is still not a far departure from its original form.

And the rest, as they say, is pop culture history.

For many reasons, the bottle has become on of the most iconic and recognizable package designs since its inception. Coca-Cola remains to have one of the strongest branding stories that exists. What will be the next evolution of the bottle? Only time will tell. 

Until then, we leave you with with 120 years of Coca-Cola’s History in 2 minutes. Enjoy.

 

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How Coca Cola Is Made In Factory - Inside The Coca Cola Factory And Other Beverage ➤#2

The history of our contoured bottle | Coca-Cola History | Coca-Cola GB

Coca‑Cola’s history has got a lot of bottle - more than 115 years’ worth, in fact. The world’s favourite soft drink started life as a soda fountain beverage, selling for five cents a glass, but it was only when a strong bottling system developed that Coca‑Cola became the world-famous brand it is today.

1894 - A modest start for a bold idea

Mississippi shop owner Joseph A. Biedenharn began bottling Coca‑Cola after he was impressed by its sales. He sold the drink to his customers in a common glass bottle called a Hutchinson.

At the time Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews had already urged that Coca‑Cola be bottled, but Candler focused on fountain sales.

1916 - Birth of the Contour Bottle

Bottlers worried that a straight-sided bottle wasn’t distinctive enough and that Coca‑Cola was becoming easily confused with ‘copycat’ brands. Glass manufacturers were approached to come up with a unique bottle design for Coca‑Cola. The Root Glass Company of Terre Haute, Indiana,designed with the famous contour shape, which won enthusiastic approval from Coca‑Cola in 1915 and was introduced in 1916.

1923 – Six packs

Six pack carriers of Coca‑Cola bottles were introduced to encourage people to take their drinks home – and were a huge hit.

1928 – Bottle overtakes fountain

For the first time, the volume of Coca‑Cola sold in bottles exceeded the amount sold through soda fountains.

1950 – Media moments

The Coca‑Cola Contour Bottle was the first commercial product to appear on the cover of TIME magazine, establishing Coca‑Cola as a truly international brand. Also this year, the first television advert featuring Coca‑Cola's Contour Bottle appeared during CBS' The Edgar Bergen-Charlie McCarthy Show.

1955 – Packaging innovations

For the first time, people could buy different sized bottles of Coca‑Cola. As well as the traditional 6.5 ounce contour bottle, shops also started selling larger 10, 12 and 26 ounce versions.

1960 – Trademark no.1

The Contour Bottle with the word ‘Coca‑Cola’ written on it received its first trademark from the US Patent and Trademark Office.

1977 – Trademark no.2

The Coca‑Cola Contour Bottle was granted a second trademark for the contour shape itself, with no words written on it.

1978 – Recyclable bottles

Coca‑Cola introduced the world to the two litre PET plastic bottle. It became popular for a lot of reasons: it doesn’t break; it’s re-sealable, lightweight and recyclable.

2000 – Reducing waste

Coca‑Cola introduced the ultra-glass Contour Bottle designed for improved impact resistance, reduced weight and cost. These bottles are 40 per cent stronger and 20 per cent lighter than the original Coca‑Cola Contour Bottle – saving approximately 52,000 metric tons of glass in 2006.

2005 – Aluminium bottles

Coca‑Cola joined forces with design firms from five continents to launch a new aluminium Contour Bottle called the ‘M5’ (Magnificent 5).

2009 – Green bottles

Coca‑Cola launched the innovative PlantBottle in the US, a completely recyclable PET container made with 30 per cent plant materials, including sugar cane extracts.

2011 – Going green globally

PlantBottle packaging is available in nine countries with launches planned for many additional markets in 2011 and beyond.

2013/14 – Your name on our bottles

Coca‑Cola swaps its iconic logo with Great Britain’s most popular names for the summer-long ‘Share a Coke’ campaign.

Sours: https://www.coca-cola.ie/our-business/history/contour-bottle-history

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History of Coca-Cola packaging Bashny.Net

The original contour Coca-Cola bottle today unmistakable worldwide. But this does not prevent manufacturers are constantly experimenting with packaging napitka.Istoriya Coca-Cola Company began May 8, 1886 in a little while the US city of Atlanta, backyard pharmacist Pemberton. On this day, dear John Pemberton cooked in a copper basin no ordinary syrup, which was sold in pharmacies of the city.



History packaging

Until 1894 Coca-Cola was sold to bottling. Then the owner of a company that has established in his shop equipment for bottling Coca-Cola in the bottle. The drink was dispensed in a conventional glass bottle, which was called Hutchinson (in honor of the developer). And in 1899 he built the first factory for bottling carbonated beverages. But only 29 years later, sales volumes The Coca-Cola bottles exceeded sales "on tap».








Different variations of the line of the bottle were used up until 1916. Known worldwide contour Coca-Cola bottle was invented in 1915 as a means of protection against counterfeiting. Coca-Cola Company announced among the suppliers of glass bottles for packaging competition, which would clearly be different from all the others. It had to be this bottle, "that man would be able to recognize in the dark by feel, and if it razobet, it could be immediately found in fragments».

In 1977, the contour bottle was registered as a trademark of The Coca-Cola Company, along with signs of «Coca-Cola» and «Coke».










In 1960, the company began to pour their drinks in cans, previously intended only for the army. And since 1977 in plastic PET bottles with a capacity of 2 liters.








Since experiments with packaging has become an integral part of the brand image. Coca-Cola is an annual participant and the winner of the international contest of packaging design Pentawards Awards.

Apart from the traditional variety of material - glass, aluminum cans, plastic bottles - from Coca-Cola there are many concepts and limited edition package, dedicated to a particular event.



KontseptyPoka Giants producers of soft drinks are thinking about how to make their packaging more environmentally friendly, American 18-year-old student Andrew Kim solved this problem with its simple but ingenious concept. In his view, it makes sense to replace the classic bottle of Coca-Cola (and eventually other companies) foldable prototypes square osnovaniem.Chto it will give? Firstly, according to Kim, after use the bottle can be compressed, making it less than 66% complete. The bottom of a container will be done with a recess for another bottle cork - so they can be tightly packed and save space during transportation. The project of the student, such packaging will be made from 100% natural substances remaining after refining cane.















Coca-Cola - a classic example of the cult brand that can be found on the taste, color, smell and sound. Imagine for a moment that the bank will be ... a colorless cola. Will it be less recognizable? This question has offered its original response to the New York designer Hark Lee (Harc Lee) .Seraya aluminum cans with embossed logo is recognizable looks are not dull, as it might seem at first glance. Moreover, as noted by the creator of the concept, a gray bank without colorful prints - a more "advanced" nonpolluting upakovka.Vo First, the rejection of color printing saves energy (matter acquires a high priority at the state level in the developed world). Secondly, the process of recycling aluminum packaging unsealed becomes less toxic, which is also attributed to the unquestionable advantages of the concept.











The designer Jerome Olivet created an interesting packaging Coca-Cola called «Mystic» / «The Mystic". Concept is a futuristic look at a normal plastic bottle.



















Bank

Coca-Cola has produced a design of old cans of its famous drink. Packages banks remained traditional red, but they have caused new figures: beach ball, sunglasses, the US flag, windsurf board and outdoor grill. Packaging won second place and the title of "Best in category Drinks" at the international competition of packaging design.
Pentaward 2009.











A similar series was made for winter. Packaging is dedicated to the Olympic Games in Vancouver 2010. Banks Coca-Cola decorated Olympic symbols and images of the most popular winter sports - snowboarding, skating and other.



The original packaging of the studio Turner Duckworth is a symbiosis of classic glass bottles and aluminum cans today. The company joins Budweiser, PepsiCo and few other producers of beverages, which are already tested this type of packaging. Aluminum bottle has a number of advantages over glass: firstly, more opportunities for graphic design, and secondly, the visual effect of cold bottles, thirdly, the aluminum content in the container is heated more slowly than in glass. There are drawbacks: aluminum bottle more expensive.







Plastic packaging

Especially for Christmas Coca-Cola Company is traditionally produced in limited series of carbonated beverage bottles in the shape of Christmas tree balls.













Bottle

In Saudi Arabia, the Coca Cola Company has released a limited edition dedicated to the World Cup 2010. The design of the glass bottles used corporate colors World Cup.









At the threshold of the new Bond movie "Quantum of consolation» (Quantum of Solace) in 2008, Coca-Cola launched in the UK drink bottles in black.







In the style of fashion

In 2009, the Fashion Week in Milan, 8 female Italian designers presented on 4 different copyright labels Coca-Cola Light. His options are copyright packages presented Donatella Versace (Versace), Alberta Ferretti (Ferretti), Anna Molinari (Blumarine), Veronica Etro (Etro), Silvia Venturini Fendi (Fendi), Consuelo Castiglioni (Marni), Angela Missoni (Missoni) and Rossella Jardini (Moschino).













































On the show giant bottles themselves took to the podium to a song by Charles Aznavour (Charles Aznavour) «You Are The One For Me» («You are my only»).







In 2008, in cooperation Coca-Cola with a stylist and designer Patricia Field was released four catchy and bold design options for the original glass bottles of Diet Coke, which express the bitchiness urban style of the modern woman and give the brand Diet Coke special expressiveness and mood.








Patricia Field has explained that the new exclusive «Diet Coke City Collection» is focused on independent, confident, sexy, glamorous women, and represents the 4th most important areas of their lives: the golden bottle - "career" red - "passion", pink - "love" Blue - "fashion».

The famous fashion designer Karl Lagerfeld (Karl Lagerfeld) has created this year's design for the aluminum bottle Coca Cola Light. Designer depicted on the bottle its unmistakable silhouette, as well as put the bottle in the box that will be released in limited edition. In addition to the special bottle opener is applied, prudently placed in the drawer pulls.









Coca-Cola light by Nathalie Rykiel









Design bottles Coca-Cola in the African style of Roberto Cavalli





The design of the aluminum bottle of Manolo Blahnik





Collectible Four by designer Matthew Williamson





Limited Edition by photographer Rankin





Coca-Cola for lovers of designers Amphion





David Butler (David Butler), Global Design Director, Coca-Cola, - a design policy of Coca-Cola: «In terms of philosophy in our work, we focus on four fundamental principles - simplicity, speed, scale and synergies».

"Sometimes people ask me whether it is good packaging. And I ask in return - whether it helps to sell? Whether it increases sales, and our value? If so, fine. It's good for business. It's not an art contest. And the meaning is not a unique vision of the designer. The idea is to create maximum value for the business ».

"The meaning of design for us first of all to make things better. Make it better - it means to improve the performance of our company, reduce investment and increase sales in the market. So we have a lot of very clear objectives related to sustainable development and the performance of our company. And for these purposes, we use design ».

See also the theme: A blanket advertising Coca Cola the first half of the XX vekaVintazhnaya packaging

via / kreativnyj-obzor / vintazhnaya-upakovka-161055 /
Sours: https://bashny.net/t/en/318769


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