Tommy hilfiger wikipedia brand

Tommy hilfiger wikipedia brand DEFAULT

Tommy Hilfiger (company)

American apparel brand

This article is about the company. For the American fashion designer, see Tommy Hilfiger.

Tommy Hilfiger B.V. (), formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American premium clothing brand, manufacturing apparel, footwear, accessories, fragrances and home furnishings.[2] The company was founded in 1985,[3] and the brand's merchandise is sold in department stores and over 2000 free-standing retail stores in 100 countries.[4] In 2006, private equity firm Apax Partners acquired the company for approximately $1.6 billion.[5] In March 2010, PVH Corp. (then known as Phillips-Van Heusen) bought the company.[6] Daniel Grieder was appointed CEO in July 2014, while founder Tommy Hilfiger remains the company’s principal designer, leading the design teams and overseeing the entire creative process.[2] Global sales in retail through the brand were US $6.4 billion in 2013,[2] and $6.7 billion in 2014.[7] Of PVH's preppy-styled brands Tommy Hilfiger is the higher priced of the two, slotting above Izod in the lineup.

History[edit]

Background and founding (1960s–1990s)[edit]

Tommy Hilfiger’s career in fashion began in 1968, when he co-founded a clothing and record store named People’s Place in upstate New York. Using $150[8] he had saved from working at a petrol station as startup money,[8] he oversaw the expansion of the company into a chain[9] of ten stores. Despite meeting with initial success,[8] People's Place filed for bankruptcy in 1977.[8] In 1979, Hilfiger moved to New York City to pursue a career as a fashion designer,[10] working on several different labels including Jordache Jeans.[9][11]

In the early 1980s, he met Mohan Murjani, an Indian textile magnate hoping to launch a line of men’s clothing. With Murjani’s backing[9] in 1985, Hilfiger debuted his first signature collection,[3] which featured modernized versions of button-down shirts, chinos, and other classic preppy styles. The casual and youthful attitude of these first designs would remain a trait of the company's later collections.[2] The new clothing line made its debut with a high-profile marketing campaign, which included a large billboard in Times Square[3] by advertiser George Lois.[12]

The Tommy Hilfiger brand left Murjani International in 1989, with Silas Chou instead providing financial backing.[13] That year, Lawrence Stroll and Joel Horowitz, both former executives of Ralph Lauren, were hired as executives of the newly formed company Tommy Hilfiger, Inc., which had an initial focus on casual male sportswear.[13]

Growth of popularity and product lines (1990s)[edit]

Freja Erichsen at Tommy Hilfiger Spring 2009
Tommy Hilfiger designer glasses

The Tommy Hilfiger Corporation went public in 1992.[9] After licensing Pepe Jeans USA in 1995, in 1996 Tommy Hilfiger Inc. began distributing women's clothing as well.[13] By the end of the next year, Hilfiger had opened his first store in Beverly Hills, which was followed by a store in London in 1998.[13] The company launched its bed and bath line in 1998.[9]

Throughout the 1990s the company's marketing division worked in tandem with the popular music industry, and as early as 1993 Hilfiger was an official sponsor for Pete Townshend's Psychoderelict tour. In the early 1990s a baggier, less tailored menswear look came into fashion, and Hilfiger gave his clothes a more relaxed fit.[14] As roomier styles with oversized logos became popular with hip-hop artists in the mid-to-late 1990s,[15] Hilfiger's style of clothing became both increasingly popular with the American "preppy" scene and as hip hop fashion,[3] and when Snoop Dogg wore a Hilfiger sweatshirt during an appearance on Saturday Night Live in the 1990s, it sold out of New York City stores the next day.[16] Moreover, Hilfiger courted the new hip hop market, and rappers like Puffy and Coolio walked during his runways shows.[16] With collections often influenced by the fashion of music subcultures, the clothes are also marketed in connection with the music industry,[17][18] and American R&B icon Aaliyah became the much-publicized spokesperson for Tommy Hilfiger Corporation in 1997.[19] The company would later sponsor Sheryl Crow's "If It Makes You Happy" tour in 1997,[20]Britney Spears 1999 ...Baby One More Time Tour,[21][22] and Lenny Kravitz's 1999 Freedom tour.[23]

Overseas growth and Apax Partners acquisition (2000s)[edit]

Women's intimate apparel was introduced in 2001.[9] After sales and net income faltered in 2001,[9] the company's sales in 2002 totaled $1.87 billion.[9] Overall between 2000 and 2009, sales slipped from around $1.9 billion[24] to $700 million.[15] During the same time period, however, Hilfiger’s European sales steadily rose to $1.13 billion. In 2003, Hilfiger executive Fred Gehring and Hilfiger decided to further invest in the brand's growing overseas audience by re-focusing on the brand’s original style, “classic American cool,” and designing the clothes out of New York City.[24] Gehring also adapted the business model to suit European retail culture, pursuing partnerships with European department stores and with smaller boutiques, signing 4,500 of them in 15 countries.[24] Hilfiger also strove to retain the designer brand exclusivity of the Hilfiger label by signing a deal to distribute the best-selling Hilfiger lines at Macy's only.[3]

Tommy Hilfiger storefront inside a mall in 2014

Hilfiger has endorsed products such as True Star is a fragrance, which was released in 2004 with Beyoncé Knowles as poster girl.[25] True Star would go on to win a FiFi Award for Best New Commercial Fragrance.[26] By 2004, the Tommy Hilfiger Corporation company had revenues of $1.8 approximately billion and 5,400 employees.[11] In 2006, Tommy Hilfiger sold Tommy Hilfiger Inc. for $1.6 billion,[5] or $16.80 a share, to Apax Partners, a private investment company.[27] After the acquisition Gehring assumed control of the American headquarters of Tommy Hilfiger as well as Europe. Gehring and Hilfiger narrowed their focus in the United States to the profitable core sportswear line, and U.S. sales began to rise in 2010.[15]

Phillips-Van Heusen acquisition and recent years (2010s-20s)[edit]

In March 2010, Phillips-Van Heusen (PVH Corp.) bought the Tommy Hilfiger Corporation for $3 billion,[28][29] in a deal that was nearly seven times what PVH had paid for Calvin Klein in 2003.[6] Fred Gehring, who launched Hilfiger’s European division in 1996, assumed the role of Hilfiger's CEO.[6] Global sales in retail for the brand in 2013 were US $6.4 billion,[2] and $6.7 billion in 2014.[7] Daniel Grieder was appointed CEO of Tommy Hilfiger Group in July 2014. Former CEO Gehring was made executive chairman of Tommy Hilfiger Group[30] and was appointed vice chairman of PVH.[30]

In January 2015 Tommy Hilfiger debuted a digital sales showroom at its New York City headquarters, which the publication WGSN opined would "transform the traditional buying process."[31] With plans to open showrooms in other cities,[32] Hilfiger described the showroom as "an innovation of the order process with cost saving potentials along the whole value chain."[33] Gehring stepped down as Tommy Hilfiger Group’s chairman in August 2015, though he retained his role at PVH.[34] Tommy Hilfiger remains the company’s principal designer, leading the design teams and overseeing the entire creative process.[2]

In 2020, PVH announced that as part of their animal welfare policy, the company does not use exotic skins and would be banning their use in Tommy Hilfiger collections when "our annual update of that policy is released."[35]

In 2021, Tommy Hilfiger released their first genderless collection in collaboration with Indya Moore.[36]

Product lines[edit]

Tommy Hilfiger delivers its products worldwide under the Tommy Hilfiger and Hilfiger Denim brands,[37] and also has a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and kid’s sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products such as fragrances, eyewear, watches, and home furnishings.[7]

  • Tommy Hilfiger – the main line of the Tommy Hilfiger Corporation, like the company's other lines it is influenced by classic American fashion, or more specifically what the company dubs "preppy with a twist". It targets customers in the 25 to 40-year-old range.[7]
  • Hilfiger Denim – more casual than the Tommy Hilfiger label, it targets both men and women in the 18 to 30-year-old range. Beyond jeans, the line also includes denim separates, footwear, bags, accessories, eyewear, and fragrances.[7]
  • Hilfiger Collection - intended for women, the clothing line blends classic American influences with contemporary styles. The clothes are marketed towards women age 25 to 40. The designs periodically debut during New York Fashion Week.[7]
  • Tommy Hilfiger Tailored - an American menswear line meant to the 25 to 40-year-old demographic. Styles vary from formal suits to casual wear, with a focus on what the Tommy Hilfiger Group website describes as "precision fit, premium fabrics, updated cuts, rich colors, and luxe details.”[7]
  • Jessica Stam in Tommy Hilfiger February 2008, Photographed by Ed Kavishe for Fashion Wire Press.jpg
  • Tommy Hilfiger Azerbaijan 4.jpg
  • Tommy Hilfiger Azerbaijan 1.jpg
  • TommyGirl.JPG
  • Tommy Hilfiger Azerbaijan 9.jpg
  • Tommy Hilfiger Azerbaijan 7.jpg

Worker conditions[edit]

In the late 1990s, Tommy Hilfiger and other large American textile companies such as Calvin Klein and Sears were defendants in a class-action lawsuit alleging that luxury clothes were being manufactured in sweatshop conditions in Saipan. After a group settlement that admitted no liability, in March 2000, Tommy Hilfiger volunteered to allow independent oversight of their manufacturing on the island.[38] In March 2012,[39]ABC aired a report that 29 workers had died in a factory fire in 2011 in Bangladesh, with the Tommy Hilfiger Corporation included among the factory's clients.[40] PVH Corp. issued a press release in response, stating they would commit $1 million to a two-year program to help facilitate safety programs.[40] The company, however, announced they would not abandon their manufacturing in Bangladesh, with PVH CEO Emanuel Chirico stating that the brand was instead "trying for a global solution" and staying at the factories to affect change, as "you need to have a voice at the table to get changes made as you go forward."[41] Tommy Hilfiger later signed a Bangladeshi safety accord along with eighty other Western retailers, with the goal of protecting unionizers.[42]

In 2014, PVH was consulting about investing in Ethiopia in relation to Tommy Hilfiger and Calvin Klein, with labor rights among the key talking points.[43] In 2016, the India Committee of the Netherlands (ICN) reported that textile workers in Bangalore were working in conditions akin to slavery. Clothing companies H&M, Inditex, C&A and PVH publicly committed to "improving the lives of workers in Bengaluru" after the report, while PVH also announced it would independently investigate and establish new guidelines for its suppliers.[44]

Marketing and advertising[edit]

In 1985, to help him launch his first collection, Hilfiger hired advertiser and graphic designer George Lois[12] to make a billboard for the center of Times Square in New York City.[3] Instead of models, the ad featured the initials of three well-known fashion designers—“PE” (Perry Ellis), “RL” (Ralph Lauren), “CK” (Calvin Klein), and announced that “TH” (Tommy Hilfiger) was the next great menswear designer. The billboard created a stir in the fashion press and succeeded in creating awareness of the Hilfiger name.[6] In subsequent years Hilfiger and Lois collaborated again on other ads for the Hilfiger brand. One campaign, in 1990, compared Hilfiger’s American style with other “iconic American” classics, such as the 1955 Thunderbird and the 1940 Harley-Davidson bike.[14] Hilfiger courted the new hip hop market in the 1990s,[16] and rappers like Puffy and Coolio walked during its runways shows.[16]

From 2002 to 2006, Tommy Hilfiger owned the naming rights to the Tommy Hilfiger at Jones Beach Theatre amphitheater on Long Island,[45] one of the more popular music venues in the United States.[9] Starting in 2010, in collaboration with New York advertising firm Laird & Partners, Tommy Hilfiger Corporation launched the advertising campaign “The Hilfigers.” The campaign features a fictional family of Hilfigers wearing the brand's clothing in fun preppy venues. The first campaign, for fall 2010, was a photoset of a college football tailgate, followed by photoshoots at a tennis court, a rustic holiday party, a camping trip, an Ivy League college, and the beaches of Malibu. The spring and summer collections of 2015 were displayed at a wedding in Sonoma, California, followed by an American football stadium for fall and winter.[46][dead link]

The brand created the publicity tour "Prep World” in 2011, which featured specialty pop-up shops in Paris, New York, London, Stockholm, Los Angeles, Madrid, Milan, the German island Sylt, and the Belgian town of Knokke. Hilfiger made personal appearances with author and preppy expert Lisa Birnbach, as well as designing a special clothing collection to support the initiative.[47] The brand's 30th anniversary was in 2015, and the company celebrated the occasion with a fashion tour. Among other events, in Beijing in May 2015 the brand recreated their New York Fashion Week runway show internationally for the first time.[48] The couple Olivia Palermo and Johannes Huebl were also brought in as guest editors for the summer 2015 women's and men's collections.[7] For the fall of 2015, Rafael Nadal is the brand ambassador for Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections.[7][49]

Zendaya was the global women’s ambassador for the spring of 2019. She also designed a Tommy x Zendaya capsule collection.[50]

William Chan is the new global brand spokesperson for menswear in 2021.[51]

Locations[edit]

A Tommy Hilfiger storefront in Germany

With a head office in Amsterdam, the Tommy Hilfiger Corporation has global flagship stores in the following seven locations:[52][4]

In addition to the flagship stores, anchor stores are located in the cities of Amsterdam, Beijing, Berlin, Bogotá, Buenos Aires, Cannes, Cologne, Dublin, Florence, Frankfurt, Hamburg, Prague, Helsinki, Hong Kong, Istanbul, London, Luxembourg, Madrid, Mauritius, Mexico City, Miami, Milan, Montréal, Moscow, Mumbai, Munich, New York City, Osaka, Panama City, Punta del Este, Santiago, São Paulo, Seoul, Shanghai, Singapore, Sydney, Tel Aviv, Vancouver, Vienna, Marbella and Zurich.[52] The company often operates hundreds of stores in the larger countries, and the subsidiary Tommy Hilfiger Japan Corp., for example, operates 170 stores with 1,000 employees as of 2014.[53] In 2015, the brand launched its first store in Thailand.[54]

Tommy Hilfiger has 48 stores in Turkey. They are located in the cities of İstanbul, Ankara, İzmir, Antalya, Aydın , Muğla, Adana, Kocaeli, Afyonkarahisar, Balıkesir, Bursa, Denizli, Kayseri, Mersin, Gaziantep, Konya, Samsun, Trabzon, Diyarbakır[55]

Recognition[edit]

The following is a selected list of awards and recognitions won by the Tommy Hilfiger Corporation:

See also[edit]

References[edit]

  1. ^"Tommy Hilfiger CEO Switch: Gehring Makes Way for Grieder". WWD. October 29, 2013. Retrieved October 29, 2013.
  2. ^ abcdef"Company Overview". Tommy.com. Retrieved September 12, 2015.
  3. ^ abcdef"Tommy Hilfiger". Biography.com. 2009. Retrieved September 12, 2015.
  4. ^ ab"Social Responsibility". Tommy.com. Retrieved November 3, 2015.
  5. ^ ab"Tommy Hilfiger Corporation announces agreement to be acquired by Funds advised by Apax Partners for $16.80 per share or approximately $1.6 billion". Apax Partners. December 23, 2005. Retrieved September 12, 2015.
  6. ^ abcdWilson, Eric (May 2010). "Tommy Returns to America". New York Times. Retrieved September 12, 2015.
  7. ^ abcdefghi"Our Brands - Tommy Hilfiger". PVH. Archived from the original on September 5, 2015. Retrieved September 12, 2015.
  8. ^ abcdeRosee, Sophie De (November 26, 2011). "Flashback: Tommy Hilfiger remembers his first shops". The Telegraph. Archived from the original on November 17, 2015. Retrieved September 12, 2015.
  9. ^ abcdefghi"Company Profile, Information, Business Description, History, Background Information on Tommy Hilfiger Corporation". Referenceforbusiness.com. 2002. Retrieved September 12, 2015.
  10. ^Tommy Hilfiger by Tommy Hilfiger, Assouline (August 30, 2010), p. 6-10; ISBN 978-2759403134
  11. ^ ab"Tommy Hilfiger". Business of Fashion. Retrieved September 12, 2015.
  12. ^ abcdefghi"Tommy Hilfiger Biography". Tommy.com. Retrieved November 3, 2015.
  13. ^ abcd"Tommy Hilfiger". encyclopedia.jrank.org. 1998. Retrieved September 12, 2015.
  14. ^ abTommy Hilfiger by Tommy Hilfiger, Assouline (August 30, 2010); ISBN 978-2759403134
  15. ^ abc"Classic American Cool". Success Magazine. Success.com. June 2014.
  16. ^ abcdWilbekin, p. 282.Wilbekin, Emil (1999). "Great Aspirations: Hip Hop and Fashion Dress for Excess and Success". The Vibe History of Hip Hop (1st ed.). New York: Three Rivers Press. ISBN .
  17. ^Tommy Hilfiger by Tommy Hilfiger, Assouline 2010, p. 16
  18. ^Neigher, Julie (August 6, 2010). "Tommy Hilfiger celebrates 25 years of style, five decades (plus) of life with coffee table tome". Los Angeles Times. Retrieved November 3, 2015.
  19. ^Reid, Shaheem; Schumacher-Rasmussen, Eric; Horn, Teri van (August 27, 2001). "Hard-Working Aaliyah Packed Hit Albums, Movies into Short Life". MTV News. Retrieved March 17, 2012.CS1 maint: multiple names: authors list (link)
  20. ^Weiser, Stacie (September 23, 1997). "Concert will 'make you happy'". The Daily Beacon. Retrieved September 12, 2015.
  21. ^"Tommy Hilfiger Announces Sponsorship of Britney Spears Summer Concert Tour" (Press release). Business Wire. May 12, 1999. Retrieved July 17, 2010.
  22. ^Galindo, Brian (February 25, 2014). "18 Epically '90s Tommy Hilfiger Moments". BuzzFeed. Retrieved November 3, 2015.
  23. ^"Hilfiger will sponsor Rocker Kravitz's tour". Women's Wear Daily. August 1999. Retrieved November 3, 2015.[permanent dead link]
  24. ^ abc"For U.S. Fashion Firms, a Global Makeover". The Wall Street Journal. February 2, 2007. Retrieved September 12, 2015.
  25. ^Jessen, Monique; M. Silverman, Stephen (June 22, 2004). "Beyoncé Launches New True Star Fragrance". People. Time Inc. Retrieved April 22, 2012.
  26. ^FiFi Awards 2005Archived May 26, 2012, at the Wayback Machine
  27. ^"Story: Tommy Hilfiger Corporation". Apex Partners (press release). Archived from the original on July 22, 2015.
  28. ^"Calvin Klein owner buys Tommy Hilfiger". BBC News. March 15, 2010. Retrieved July 17, 2015.
  29. ^Andrew Ross Sorkin; Michael J. de la Merced (March 15, 2010). "Phillips-Van Heusen Buys Hilfiger for $3 Billion". New York Times.
  30. ^ abMilligan, Lauren (October 30, 2013). "Tommy Hilfiger's CEO Switch". Vogue. Retrieved September 12, 2015.
  31. ^Hill, L (January 22, 2015). "Tommy Hilfiger launches revolutionary digital showroom". WGSN (wgsn.com). Retrieved September 12, 2015.
  32. ^Diderich, Joelle (January 21, 2015). "Hilfiger Takes Showroom Digital". WWD. Retrieved July 6, 2015.
  33. ^"Innovation iES PÄRISEEE ES PÄRISEE KOVAA JONNET PÄRISEE ES ON HYVÄÄ T:KAISA LARSTE". Management Counterparts. Retrieved July 6, 2015.
  34. ^"PVH Corp. Announces New Agreement with and Revised Role for Fred Gehring". PVH. July 31, 2015. Archived from the original on September 6, 2015. Retrieved September 12, 2015.
  35. ^Rosemary Feitelberg,"PVH Corp. Said to Agree to Stop Using Exotic Skins, After Appeals by PETA," WWD, 10 September 2020.
  36. ^May, Naomi (2021-07-15). "Indya Moore collaborates with Tommy Hilfiger on genderless line". Stylist. Retrieved 2021-08-09.
  37. ^"Hilfiger Denim Fashion Fair (Hilfiger Denim Bread and Butter, Berlin Winter 2010/2011)". 20x20FT. Archived from the original on September 10, 2014.
  38. ^"Eight more U.S. retailers settle sweatshop suit". Reuters (archived 2005). March 28, 2000. Archived from the original on October 13, 2005. Retrieved October 11, 2007.
  39. ^"Works die facotires". ABC News. 2012.
  40. ^ abGrant, Kevin (March 21, 2012). "Tommy Hilfiger caves on factory labor conditions ahead of ABC report". Global Post. Retrieved November 3, 2015.
  41. ^"Tommy Hilfiger Admits to Still Using Unsafe Factories, Commits $1 Million to Improving Safety Standards". Fashionista.com. March 2012. Retrieved November 3, 2015.
  42. ^"Bangladeshi Garment Workers Struggle to Form Unions". Wall Street Journal. September 11, 2013. Retrieved November 3, 2015.
  43. ^"Calvin Klein, Tommy Hilfiger owner to explore investment opportunities". Ethiopian Reporter. May 2014. Archived from the original on May 5, 2014. Retrieved November 3, 2015.
  44. ^Chandran, Rina (January 29, 2016). "Global apparel brands pledge to improve conditions for Bengaluru workers". Reuters.
  45. ^"Universal, Nestles Ink Deal". PromoMagazine.com. Archived from the original on February 4, 2012.
  46. ^"Tommy Hilfiger: The Hilfigers ad campaign". Laird and Partners. 2010. Archived from the original on February 24, 2021. Retrieved September 12, 2015.
  47. ^"Tommy Hilfiger's Preppy Pop-Up House Travels the World". PVH press release. April 14, 2011. Archived from the original on January 7, 2012. Retrieved September 12, 2015.
  48. ^Lockwood, Lisa (April 29, 2015). "Hilfiger to Visit Beijing for Store Opening and Big Fashion Show". WWD. Retrieved September 12, 2015.
  49. ^"Dressed For Success, Nadal Looks To US Open". ATP World Tour. August 25, 2015. Retrieved September 12, 2015.
  50. ^"Tommy Hilfiger Taps Zendaya For Next Collaboration". Vogue. Retrieved 16 October 2018.
  51. ^"TOMMY HILFIGER announces William Chan to be the brand spokesperson for menswear in 2021". World Today News. Retrieved 10 January 2021.
  52. ^ ab"Tommy Hilfiger Locations". Tommy.com. Retrieved November 3, 2015.
  53. ^"Preppy at work: A look at Tommy Hilfiger Japan's intelligent system". Microsoft.com. March 3, 2014. Retrieved November 3, 2015.
  54. ^"Tommy Hilfiger launches first store in Thailand". Fashion United. May 4, 2015. Retrieved November 3, 2015.
  55. ^http://global.tommy.com/int/en/stores/find-a-store/14

External links[edit]

Sours: https://en.wikipedia.org/wiki/Tommy_Hilfiger_(company)

Tommy Hilfiger

American fashion designer

This article is about the fashion designer. For his company, see Tommy Hilfiger (company).

Thomas Jacob Hilfiger (/hɪlˈfɪgər/; born March 24, 1951) is an American fashion designer and the founder of Tommy Hilfiger Corporation.[1]

After starting his career by co-founding a chain of jeans/fashion stores called People's Place in upstate New York in the 1970s, he began designing preppy clothing for his own eponymous menswear line in the 1980s.[2] The company later expanded into women's clothing and various luxury items such as perfumes and went public in 1992.[2]

Hilfiger's collections are often influenced by the fashion of music subcultures and marketed in connection with the music industry,[3][4] with celebrities such as American R&B artist Aaliyah in the 1990s.[5] In 2005, contestants in the CBSreality showThe Cut competed for a design job with Hilfiger in a similar fashion to The Apprentice.[6] In 2006, Hilfiger sold his company for $1.6 billion to Apax Partners,[7] who next sold it in 2010 to Phillips-Van Heusen for $3 billion.[8] He remains the company's principal designer, leading the design teams and overseeing the entire creative process.[9] In 2012, Hilfiger was awarded the Geoffrey Beene Lifetime Achievement Award from the Council of Fashion Designers of America.[10]

Business and fashion career[edit]

Hilfiger graduated from the Elmira Free Academy high school in 1969.[11] His parents wanted him to get a college education and pursue a traditional career,[10] and for a time he attended GST BOCES Bush Campus in Elmira.[12]

People's Place and early lines (1970s–1983)[edit]

Hilfiger spent the summer of 1969 working in a clothing store on Cape Cod,[13] and afterwards he decided to use his life savings of $150[14] to open a clothing store in 1971[2] as People's Place.[13] The first store was located in downtown Elmira in what is now the site of First Arena and had a hair salon, a record shop, and rock concerts in the basement.[13] To stock the store, Hilfiger and a friend drove to New York City to buy clothing such as bell-bottoms, peasant blouses, and leather jackets.[13] Unsatisfied with this, he began sketching his own designs, and would later write that "designing made me happier than anything I'd ever done. I knew from that early work that designing would be my life."[13]

The People's Place went bankrupt in 1977. Hilfiger enrolled in classes on commerce and the business side of the fashion industry.[10] After then moving to New York City[13] and working for several different labels, he set up a company called Tommy Hill in 1979.[13] One of his first clients was Jordache Jeans,[10][13] and as Hilfiger's company expanded beyond denim,[10] he spent time in India, learning more about his trade: "I would sit in the factory with my pile of sketches and watch them being made, tweaking as I went. There's no better design school in the world."[13] In 1981 he founded the company 20th Century Survival, and the following year he founded Click Point, which designed women's clothing.[2]

Founding Tommy Hilfiger Inc. (1984–1990s)[edit]

See also: Tommy Hilfiger (company)

In 1984, Hilfiger was approached by businessman Mohan Murjani,[15] to pursue his goal of designing and heading a men's sportswear line.[10][13] Murjani backed the necessary investment for Hilfiger to establish his own brand.[2] Later Hilfiger oversaw the design of the Coca-Cola clothing line for Murjani.

[Wanting to form my own eponymous line] came from a desire to create something that wasn't out there already. I was really in tune with the market—I knew what existed, and I wanted this to be different. Maybe it's the small-town boy in me, but I've always loved the prep school look, traditional Ivy League, and the clothes that sailors and jocks wear. I wanted to take these familiar old things and give them a more laid-back attitude, to make them modern and cool...[with Tommy Hilfiger Corporation in 1985], finally, I felt like I was doing work that felt natural, that felt good. The brand we were building felt so honest, so true to who I am, that it didn't feel like a struggle at all.

— Tommy Hilfiger in 2010[13]

In 1985, he founded the Tommy Hilfiger Corporation with support from The Murjani Group. The new clothing line made its debut with a high-profile marketing campaign, for example setting up a large billboard in Times Square[15] designed by George Lois.[16] Hilfiger left Murjani International in 1989, with Silas Chou instead providing financial backing to the Hilfiger brand,[2] and former executives of Ralph Lauren brought on board as executives of the newly formed company Tommy Hilfiger, Inc.[2] The Tommy Hilfiger Corporation went public in 1992, introducing Hilfiger's signature menswear collection.[2] Hilfiger was named Menswear Designer of the Year by the Council of Fashion Designers of America in 1995.[15][17] After licensing Pepe Jeans USA in 1995, in 1996, Tommy Hilfiger Inc. began distributing women's clothing.[2] By the end of the next year Hilfiger had opened his first store in Beverly Hills, which was followed by a store in London in 1998.[2] Hilfiger was serving as the company's co-chairman by 1997,[2] and that year he published his first book, titled All American: A Style Book.[2]

Increased brand exposure (1990s–2004)[edit]

A professed lifelong fan of rock and roll, Hilfiger's collections are often influenced by the fashion of music subcultures. The clothes are also marketed in connection with the music industry,[3][4] and as early as 1993 Hilfiger was an official sponsor for Pete Townshend's Psychoderelict tour. Hilfiger has also sponsored several musical events, including Sheryl Crow's If It Makes You Happy tour in 1997,[18]Britney Spears 1999 ...Baby One More Time Tour as main sponsor,[19][20] and Lenny Kravitz's 1999 Freedom tour.[21] By the mid-1990s, Hilfiger's style of clothing was popular with both the American "preppy" scene and as hip hop fashion.[15] American R&B icon Aaliyah became the much-publicized spokesperson for Tommy Hilfiger Corporation in 1997.[5]

Hilfiger had a cameo in the fashion spoof Zoolander in 2001,[22] and from 2002 to 2006 Tommy Hilfiger Inc. owned the naming rights to the Tommy Hilfiger at Jones Beach Theatre venue.[23] Largely due to declining sales in the early 2000s, Hilfiger began reworking the brand, striving to retain the designer brand exclusivity of the Hilfiger label by signing a deal to distribute the best-selling Hilfiger lines at Macy's only.[15] The Tommy Hilfiger Corporation continued to work closely with musicians into the 2000s, focusing on fragrances as well as clothes. Sweetface Fashion, which owns the J.Lo by Jennifer Lopez line,[24][25][26] was bought out by Tommy Hilfiger in 2003.[27][28]True Star, a fragrance endorsed by Hilfiger and released in 2004, featured Beyoncé as its poster girl.[29] The Tommy Hilfiger Corporation company had revenues of approximately $1.8 billion, and 5,400 employees by 2004.[10]

Media appearances and sale of clothing brand (2005–2011)[edit]

Exterior of a Tommy Hilfiger store in Tokyo, Japan, in 2008

In 2005, a CBSreality show called The Cut tracked the progress of sixteen contestants as they competed for a design job with Tommy Hilfiger and their own fashion line under Hilfiger's label. The show progressed in a similar fashion to Donald Trump's The Apprentice. After a final competition that involved setting up the display window for Macy's Herald Square location in New York, Hilfiger chose Chris Cortez as the "next great American designer."[6]

In December 2005, Tommy Hilfiger sold the clothing brand for $1.6 billion, or $16.80 a share, to Apax Partners, a private investment company.[30][7] The transaction was completed in May 2006.[31] In 2008 Hilfiger, Rives, and Bar Refaeli co-hosted the Bravo special program Tommy Hilfiger Presents Ironic Iconic America.[32] Based on the book Ironic Iconic America written by Hilfiger and designer George Lois,[33] the program examined how pop culture has influenced American tastes and styles.[34] In 2009 Hilfiger was a guest judge on an episode of Project Runway,[22] and he presented the Best African Artist award to Akon at the 2010 World Music Awards.[22]

In March 2010, Phillips-Van Heusen, owner of Calvin Klein and Izod, bought the Tommy Hilfiger brand from Apax Partners for $3 billion.[8][35] The Tommy Hilfiger online and in-store ad campaign called "Meet The Hilfigers" began in August 2010 and ran through August 2011.[36] In 2011, Hilfiger and a partner signed a contract to buy the Metropolitan Life Insurance Company Tower building for $170 million, planning to transform it into Hilfiger's first hotel, with luxury condos. Hilfiger backed off the project in September 2011.[37] A guest judge on the finale of Project Runway: All Stars along with Ken Downing in 2012,[22] shortly afterwards he served as a fashion consultant to contestants on season 11 of American Idol.[38][39]

Recent years and memoir (2012–2016)[edit]

Hilfiger was instrumental in the creation of the Marc Anthony Collection in 2012,[40] as Marc Anthony had never been interested in the fashion business until Hilfiger called him and convinced him a line was worthwhile.[41] In 2012, Hilfiger was awarded the Geoffrey Beene Lifetime Achievement Award from the Council of Fashion Designers of America.[10] Global sales in retail for the brand in 2013 were US$6.4 billion,[9] and $6.7 billion in 2014.[42] Hilfiger remains the company's principal designer, leading the design teams and overseeing the entire creative process.[9] In 2016, he collaborated with model Gigi Hadid on clothing designs[43] launching the TommyXGigi clothing collection.[44] On February 8, 2017, the brand will hold its ready-to-wear show in Los Angeles, in the first time the brand will not be part of New York Fashion Week.[45]

In January 2015, Hilfiger announced that he was working on his memoirs.[46] The book was written chronologically over a year, with Hilfiger explaining "I was hesitant to write it, but thought I better do it now because someday I may forget."[47] Co-writer Peter Knobler had full access to interview friends and family, with Hilfiger citing the candor of Diane von Furstenberg's memoirs as an inspiration.[47] Calling the writing process "great therapy"[43] and "interesting,"[48] Hilfiger asserted that he "wanted to give people a sneak peek of what goes on behind the curtain [of] how the fashion industry works."[49] He read selections from the book in June 2016 at the Literacy Partners Evening of Readers and Gala Dinner Dance.[46] Hilfiger's memoir, American Dreamer: My Life in Fashion & Business, co-written with Peter Knobler,[50] was published November 1, 2016.[50][51] In a statement, Hilfiger described it as "a roadmap of the moments that have defined both my [40-year fashion career] and my personal life,"[52][53] and the book covers his childhood, his early business ventures, and his later life in fashion.[50] With Kirkus Reviews calling it "an honest, straightforward, mostly entertaining autobiography,"[54] Hilfiger made an appearance for the book at the Miami Book Fair shortly after its release.[49]American Dreamer appeared on the New York Times Best Sellers List in December 2016[55]

Charity work[edit]

World War II veterans, Petty Officer 1st class Lorenzo A. DuFau, a former signalman, and Petty Officer 2nd class James W. Graham of USS Mason, with Tommy Hilfiger during the screening of Proudat the Apollo Theaterin 2005

In 1995 Hilfiger launched The Tommy Hilfiger Corporate Foundation. With an emphasis on health, educational and cultural programs, the organization supports charities that focus on at-risk American youth.[56] In 1998[57] Hilfiger was one of several sponsors along with Moet and Chandon, Christie's Auction House, and The Advocate of the charity LIFEbeat – The Music Industry Fights AIDS.[58] He is also personally involved in charities and causes such as Autism Speaks and the MLK, Jr. National Memorial Project Foundation,[16] and he has served on the board of directors for The Fresh Air Fund, a New York-based group that helps underprivileged children attend summer camp.[16] The Fresh Air Fund's Camp Pioneer program was renamed Camp Tommy in 1999, in honor of Hilfiger's patronage.[citation needed]

Since 2008, Hilfiger has designed limited-edition handbags in support Breast Health International (BHI), an international organization focused on finding a cure for breast cancer. A portion of the handbag sales proceeds is donated to BHI's Fund For Living program, with celebrity ambassadors appointed for each seasonal campaign. In 2013, Claudia Schiffer and Naomi Campbell modeled the BHI bag in a photoshoot with photographer Patrick Demarchelier.[59][60]

Millennium Promise, a non-profit organization focused on eradicating extreme poverty, hunger and preventable disease in impoverished regions, classifies Hilfiger as a Millennium Promise MDG Global Leader,[61] and in 2009 Hilfiger made a five-year $2 million commitment to Millennium Promise.[62] The donation went towards relief efforts in a Ugandan city, with the aim of improving residents' access to necessities like clean water, education, and farming techniques.[63] In 2012, all philanthropic activities of The Tommy Hilfiger Corporate Foundation were renamed Tommy Cares, a wider-reaching global initiative that further integrates the brand's non-profit partnerships, charitable contributions, and employee involvement.[64] On a global scale, Tommy Cares continues to support organizations such as Save the Children, the World Wildlife Fund, War Child,[65] and Millennium Promise.[65] Hilfiger and his wife are on the board of Autism Speaks as of 2012,[66] and through the organization, Hilfiger became a sponsor of the Golden Door Film Festival in September 2014.[67]

Hilfiger has continuously cited the important role inclusivity, diversity and self-expression have had in the brand's development and contributions to pop culture.

In 2016, Hilfiger also echoed his support for dressing Melania Trump, telling WWD that "any designer should be proud to dress her."

In 2020, Hilfiger sold his 22.4 acre estate in Greenwich, Connecticut, for $47.5 million.[68]

Recognition[edit]

See also: Tommy Hilfiger Corporation § Recognition

The following is a selected list of awards and recognitions for Tommy Hilfiger:

Style and impact[edit]

A young Tommy Hilfiger customer in Azerbaijanwears the brand in 2013. His shirt displays a variation of the distinctive three-tone logo.

While Hilfiger's earliest designs drew on 1960s countercultureand fashion, since the 1980s his designs typically draw from classic American New England styles. His initial lines for the Tommy Hilfiger Corporation were primarily designed to appeal to young men looking for designer clothing,[2] and Tommy Hilfiger became one of the most prominent brands in 1990s sportswear, with Polo Ralph Lauren, Calvin Klein, Nautica, DKNY,[73] and Donna Karan also popular.[74] Each of these companies created distinctive wardrobes based upon stylish but wearable, comfortable and interchangeable multi-purpose clothes, all with a focus on luxury.[74]

Hip hop fashion at large began incorporating the Hilfiger brand in the 1990s,[73] and when Snoop Doggy Dogg wore a Hilfiger sweatshirt during an appearance on Saturday Night Live, it sold out of New York City stores the next day.[73] Moreover, Hilfiger courted the new hip hop market, and rappers like Puffy and Coolio walked during his runways shows.[73] Specific items like Tommy Hilfiger carpenter jeans became particularly popular, with the trademark logo displayed on the hammer loop.[73][better source needed] Hilfiger continues to maintain multiple fashion lines, some focused on wearable "casual" clothes while others take on various haute couture commissions. Aside from the preppy styles of his youth, Hilfiger has also always been influenced by the style of a wide variety of American icons, including Grace Kelly,[75]James Dean, Deborah Harry, Iggy Pop, Farrah Fawcett, Steve McQueen, Jackie and John F. Kennedy, and Andy Warhol.[76][77] Many of his designs draw prominently from the styles of hard rock and the pop music industry.[3][4]

Personal life[edit]

Hilfiger was born on March 24, 1951, in Elmira, New York,[78] the second of nine children.[11] Both of his parents were practicing Catholics.[79][80] His father Richard was a watchmaker of German-Swiss descent,[11] and his mother Virginia (née Gerrity)[81] was a nurse of Irish descent.[15] Hilfiger also claims direct descent from Gilbert Burns, brother of the Scottish poet Robert Burns.[82] Hilfiger has described his upbringing as very happy. He credits his parents with instilling a good work ethic and compassion for others.[83] He has dyslexia.[84] Hilfiger had an early interest in sports, fashion, and the music industry,[85] a trend that ran in his family.[38] One of his brothers, Andy Hilfiger, went on to work as a musician and designer, while Hilfiger's other brother Billy Hilfiger[81] would join King Flux as a guitarist.[86]

In 1976 Hilfiger met Susan Cirona, an employee at the People's Place in Ithaca; they married in 1980.[2] Together they had four children: one son and three daughters.[66][87] In 2003 Hilfiger's daughter Ally was part of the MTV reality series Rich Girls. His son, Richard ("Ricky Hil"), is a musician. The Hilfigers divorced in 2000.

On December 12, 2008, he married Dee Ocleppo;[88] the couple had a son in 2009.[66]

Publishing history[edit]

Yr Book Title Author(s) Publisher ISBN
1997All-AmericanHilfigerUniverseISBN 978-0789300508
2000Rock Style: A Book of Rock, Hip-Hop, R&B, Punk,
Funk and the Fashions That Give Looks to Those Sounds
Hilfiger, Anthony DecurtisUniverseISBN 978-0789303837
2003New England StyleHilfiger, Anna KasabianRizzoliISBN 978-0847825837
2004New England: Icons, Influences and
Inspirations from the American Northeast
HilfigerRizzoliISBN 978-0847826612
2007Grace Kelly: A Life In PicturesHilfiger (foreword), Pierre-Henri VerlhacPavilionISBN 978-1862057760
2009Fashion Etcetera: Tommy Hilfiger Special EditionHilfiger (foreword), Sam HaskinsPrivate releaseISBN 9789111187121
2010Tommy HilfigerHilfiger, AssoulineAssoulineISBN 978-2759403134
2011Iconic America: A Roller Coaster Ride Through the
Eye-Popping Panorama of American Pop Culture
Hilfiger, George LoisRizzoliISBN 978-0789324054
2016American Dreamer: My Life in Fashion & BusinessHilfiger, Peter KnoblerBallantine BooksISBN 978-1101886212

Filmography[edit]

See also[edit]

References[edit]

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  5. ^ abReid, Shaheem; Schumacher-Rasmussen, Eric; Horn, Teri van (August 27, 2001). "Hard-Working Aaliyah Packed Hit Albums, Movies into Short Life". MTV News. Retrieved March 17, 2012.CS1 maint: multiple names: authors list (link)
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  41. ^Castillo, Amaris. "WATCH: Marc Anthony Opens Up About Kohl's Line". Latina. Retrieved November 10, 2012.
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  57. ^"Clothes Make The Doll". The Advocate. Here. May 26, 1998. Retrieved June 16, 2015.
  58. ^"Tommy Hilfiger and Jean Paul Gaultier design collector label for Jones Soda" (Press release). Urban Juice & Soda Company Ltd. May 26, 1998. Archived from the original on October 6, 2007.
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  63. ^Milligan, Lauren (April 18, 2012). "Tommy's Promise". Vogue. Retrieved November 13, 2015.
  64. ^"Tommy Hilfiger Europe Foundation". tommycares.com. Retrieved November 13, 2015.[dead link]
  65. ^ ab"European Initiatives". tommy.com. Retrieved November 13, 2015.
  66. ^ abcO'Neill, Anne-Marie (April 20, 2013). "Tommy Hilfiger: Stitching Together a Family". Parade. Community Table. Retrieved November 13, 2015.
  67. ^Hortillosa, Dawn (June 2, 2014). "Tommy Hilfiger backs Golden Door International Film Festival in Jersey City". The Jersey Journal. Retrieved September 10, 2014.
  68. ^Leggate, James (November 19, 2020). "Tommy Hilfiger sells Connecticut estate: Report". FOXBusiness. Retrieved November 20, 2020.
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  70. ^"4th Annual Celebration Gala". We Are Family Foundation. April 25, 2006. Archived from the original on September 20, 2015. Retrieved September 12, 2015.
  71. ^"Awards Spotlight: Tommy Hilfiger, Honoree, Geoffrey Beene Lifetime Achievement Award". Council of Fashion Designers of America. May 29, 2012. Retrieved November 13, 2015.
  72. ^"Tommy Hilfiger Honored at Race to Erase MS Gala". The Hollywood Reporter. Retrieved November 13, 2015.
  73. ^ abcdeWilbekin, p. 282.Wilbekin, Emil (1999). "Great Aspirations: Hip Hop and Fashion Dress for Excess and Success". The Vibe History of Hip Hop (1st ed.). New York: Three Rivers Press. ISBN .
  74. ^ abStanfill, Sonnet (2007). New York Fashion. V&A Publications, London. pp. 28–49. ISBN .
  75. ^Jacobs, Laura (May 2010). "Grace Kelly's Forever Look". Vanity Fair. Retrieved December 30, 2010.
  76. ^Fernandez, Joe (June 9, 2010). "Tommy Hilfiger adopts Steve McQueen's style". Marketing Week. Retrieved November 13, 2015.
  77. ^"Tommy Hilfiger Wants You to Know How Much He Likes Andy Warhol". Blouin Artinfo. December 8, 2011. Archived from the original on November 17, 2015. Retrieved November 13, 2015.
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  82. ^"Tartan". scotland.org. Archived from the original on December 4, 2007.
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  84. ^"Tommy Hilfiger". Child Mind Institute. April 28, 2018. Retrieved February 6, 2021.
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External links[edit]

Sours: https://en.wikipedia.org/wiki/Tommy_Hilfiger
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Tommy Hilfiger Family, Biography

Tommy Hilfiger was an American fashion designer and entrepreneur. His real name was Thomas Jacob Hilfiger. Tommy was born on March 24, 1951 in Elmira, New York State. He was the second among nine children in his family. Tommy Hilfiger father Richard makes watches and his mother Virginia works as a nurse. Hilfiger attended Elmira Free Academy (EFA) school.

Career

In his early career, Hilfiger worked in a clothing store. In 1971 he opened his own clothing store in Elmira, He named it as People’s Place. At that time he goes to the New York with his friends to buy leather jackets and bell bottoms pants for his store. Hilfiger was not satisfied with those designs which he was buying from his store suppliers. Instead of those he wants to make his own designs. With this success he opened several clothing stores.

Tommy Hilfiger early life

At the age of 25, Tommy Hilfiger business went down and his store People’s Place went bankrupt. Despite with his failure, He moved to the New York where he put his attention on the business side of the fashion industry to learn how to run a successful business?

In New York Hilfiger worked with several brands and also he got the designing position opportunity at Calvin Klein. But Hilfiger desired to build his own brand which was new and wasn’t out there in the market.
In 1985 he founded Tommy Hilfiger Corporation with the help of The Mujrani Group. They invested huge money in marketing campaigns. In 1995 Tommy Hilfiger taken the license from Pepe Jeans USA. After 1996 Tommy Hilfiger started distributing women’s clothing.

Tommy Hilfiger beginning

In 2004 Tommy Hilfiger released True Star fragrance. By the end of 2004 company revenue was approximately $1.8 billion and it has 5400 employees.

In 2010 Philips-Van Heusen bought Tommy Hilfiger Corp for $3 billion. Tommy Hilfiger was appointed as executive chairman of for the group.

Tommy Hilfiger Fashion

Till today the company has more than 1400 stores in 90 countries. Now Tommy Hilfiger was distributing a wide range of products such as men’s, women’s, kids wear clothing and footwear and also it is distributing fragrances, eyewear, Home furnishings and Watches.

Tommy Hilfiger written a book American Dreamer by collaborating with author Peter Knobler. In this book he wrote his passion about designing, his up’s and down’s in his business.

Family

Parents

Tommy Hilfiger mother Virginia was a Nurse. Tommy Hilfiger father Richard was a watchmaker.
Siblings

Tommy Hilfiger brothers Andy Hilfiger and Billy Hilfiger, both are musicians.

Tommy Hilfiger Sisters Ginny Hilfiger and Besty Hilfiger.

Personal Life

Tommy Hilfiger dated his employee Susie Cirona. They got married in 1980 and they have four children together. Their relationship ended in 2000.

Tommy Hilfiger and his wife dee ocleppo

In 2008 Tommy Hilfiger married Dee Ocleppo, Together they had one son, he was born in 2009.

Children

Tommy Hilfiger and Susan Hilfiger together have three daughters and one son.

Ally Hilfiger

Tommy Hilfiger Daughter Ally Hilfiger

Elizabeth Hilfiger

Elizabeth Hilfiger

Richard Hilfiger

Tommy Hilfiger son Richard Hilfiger

Kathleen Hilfiger

Tommy Hilfiger Daughter Kathleen Hilfiger

Tommy Hilfiger and Dee Hilfiger have one son

tommy hilfiger son sebastian thomas

Sebastian Thomas Hilfiger

Awards

Menswear Designer of the Year from Council of Fashion Designers of America in 1995

Designer of the Year Award from Parsons School of Design in 1988

Lifetime Achievement Award from Marie Claire Magazine in 2009

UNESCO Support Award, for Tommy philanthropic efforts in 2009

Sours: https://www.celebfamily.org/tommy-hilfiger-family
How to Pronounce Tommy Hilfiger? (CORRECTLY)
Red block

TOMMY HILFIGER is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS labels, with a breadth of collections including Tommy Hilfiger Collection, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnish-ings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process.

Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 100 countries and more than 2,000 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the TOMMY HILFIGER brand were US $6.9 billion in 2020.
Sours: /static/450993/

Brand wikipedia tommy hilfiger

For the company of the same name, see Tommy Hilfiger (company)
File-TommyHilfiger.jpeg

Tommy Hilfiger (March 24, 1951- ) is an American fashion designer of Irish and Scottish descent. He founded the Tommy Hilfiger Corporation in 1984, and he introduced his signature menswear collection in 1992. Today, he owns not only many clothing lines, but many fragrance lines.

Tommy Hilfiger's clothing lines tend to focus around the colors red, white and navy blue. Many of his designs are casual wear for men and women, but his runway designs also include more formal and high-end clothing.

Examples of Work[]

C5b13 tommy-hilfiger-ss2011-runway-fashion-590sd09122010.jpeg


Photo Source

Sours: https://fashion.fandom.com/wiki/Tommy_Hilfiger_(fashion_designer)
Amazing Facts About The Brand Tommy Hilfiger - What A Brand

PVH (company)

American clothing company

PVH Corp., formerly known as the Phillips-Van Heusen Corporation, is an American clothing company which owns brands such as Tommy Hilfiger, Calvin Klein, Warner's, Olga and True & Co.. The company also licenses brands such as Kenneth Cole New York and Michael Kors.[2] PVH is partly named after Dutch immigrant John Manning Van Heusen, who in 1910 invented a new process that fused cloth on a curve.[3]

Organization[edit]

Ambox current red Asia Australia.svg

This section needs to be updated. Please help update this article to reflect recent events or newly available information.(April 2020)

PVH is headquartered in Manhattan New York,[4] with policy-making offices in Bridgewater, New Jersey and handling plants in Reading, Pennsylvania, , Jonesville, North Carolina, and McDonough, Georgia all in the United States.[5]

As of April 2014, globally, PVH had over 120,000 employees and was positioned in India, Sri Lanka, Bangladesh, China, Hong Kong, Philippines, Indonesia, Mongolia, Thailand, Malaysia, Taiwan, Singapore and Honduras.[5]

In September 2020, PVH announced that Stefan Larsson was named CEO on February 1, 2021, succeeding Emanuel Chirico, who remains as chairman.[6]

History[edit]

Trade names and early mergers[edit]

The history of Phillips-Van Heusen (PVH) goes back in part to Dramin Jones, a Prussian immigrant who founded the shirt manufacturing company D. Jones & Sons, c. 1865.[7] Separately, in 1881, Moses Phillips and his wife Endel began sewing shirts by hand and selling them from pushcarts to local anthracite coal-miners in Pottsville, Pennsylvania. This grew into a shirt business in New York City that placed one of the first ever shirt advertisements in the Saturday Evening Post. D. Jones & Sons merged with M. Phillips & Sons in 1907 under the name Phillips-Jones[8] after Dramin Jones's death in 1903. Later Isaac Phillips met John Van Heusen, resulting both in their most popular line of shirts (Van Heusen), and in the subsequent acquisition of Van Heusen by Phillips-Jones and its renaming to Phillips-Van Heusen in 1957.[9] In 2011, Phillips-Van Heusen is renamed to PVH.[10]

Acquisitions and divestitures[edit]

The Phillips-Jones Corporation received a patent for a self-folding collar in 1919; the corporation released the product to the public in 1921 and it became successful. The first collar-attached shirt was introduced in 1929. The Bass Weejun was introduced in 1936. Geoffrey Beene shirts were launched in 1982. In 1987, Phillips-Van Heusen acquired G.H. Bass. In 1995, the corporation acquired the Izod brand, followed by the Arrow brand in 2000, and the Calvin Klein company in 2002.[11] In 2004, PVH began manufacturing clothing for the Donald J. Trump Signature Collection as part of a licensing agreement with Donald Trump.[12]

After acquiring Superba, Inc., in January 2007, PVH now owns necktie licenses for brands such as Arrow, DKNY, Tommy Hilfiger, Nautica, Perry Ellis, Ted Baker, Michael Kors, JOE Joseph Abboud, Original Penguin and Jones New York.[13] The corporation began making men's clothing under the Timberland name in 2008, with women's clothing following in 2009, under a licensing agreement.[14]

On March 15, 2010, Phillips-Van Heusen acquired Tommy Hilfiger for $3 billion.[15] In the third quarter of 2010 losses made on the "Van Heusen" brand led to the decision to pull it out of all European trading markets. As of March  2011[update] the company sells no products under that name in Europe. All European staff became redundant as a result.

In February 2013, PVH acquired Warnaco Group, which manufactured the Calvin Klein underwear, jeans and sportswear lines under license, thus consolidating control of the Calvin Klein brand. The Warnaco acquisition also added the Warner's and Olga intimate apparel brands, as well the Speedo swimwear brand (the latter in North America only). In November 2013 PVH sold the G.H. Bass brand and all of its assets, images and licenses to G-III Apparel Group.[16]

PVH ended its licensing agreement with Trump in July 2015, after Macy's discontinued sales of his Trump Signature Collection due to controversial comments that he made regarding illegal immigrants.[12]

In 2017 Forbes ranked PVH, 25 out of 890 companies on the "Just company" list.[17]

In March 2017, PVH acquired lingerie brand True & Co.[18]

In June 2018, PVH acquired the Geoffrey Beene clothing brand, which PVH previously produced under license.[19] On August 28, 2018, PVH announced that it would expand the Izod brand to portions of Europe beginning with the Fall/Winter 2018 collection.[20]

In January 2020, PVH sold back the rights for the Speedo swimwear brand, previously marketed under "Speedo USA" and "Speedo North America", back to Speedo's international parent, the British Pentland Group. The deal was in exchange for $170 million in cash.[21]

In May 2021, it was reported that PVH was exploring a sale of the Heritage Brands division consisting of Van Heusen, Izod, Arrow, Warner's, Olga, True & Co., and Geoffrey Beene, with Authentic Brands Group as a potential buyer.[22] The sale to ABG was officially announced on June 23, 2021, consisting of Izod, Van Heusen, Arrow, and Geoffrey Beene.[23] The sale closed on August 2, 2021.

Distribution[edit]

PVH provides products to many popular department stores, such as JC Penney, Macy's, MYER, David Jones, Kohl's, Belk, and Dillard's as well as online retailer Amazon both through its own labels and private label agreements. PVH also sells its products directly to customers through about 700 outlet stores under the brand names Van Heusen, Tommy Hilfiger, and Calvin Klein.[citation needed]

The Calvin Klein stores sell the full range of products at full price, differing from existing outlet stores. These stores are range from 10,000 square feet (930 m2) to 20,000 square feet (1,900 m2).[24]

The brands are sold in different price segments; for the dresswear and business-casual brands, from lowest to highest priced are Arrow, Van Heusen, Geoffrey Beene, and Calvin Klein. For the preppy-styled brands, Izod occupies a more moderate price range while Tommy Hilfiger occupies a more premium segment.

Phillips-Van Heusen closed its Geoffrey Beene outlet retail division in 2008. Approximately 25 percent of the Geoffrey Beene outlet stores became Calvin Klein stores, while the remaining 75 percent of stores closed entirely.[25][24] The company continued to license the Geoffrey Beene brand name for Geoffrey Beene brand dress shirts and men's sportswear until 2018 when it acquired the brand outright. In 2015, PVH closed its Izod retail division due to an increasing competitive environment driven by more premium brands in the outlet retail channel; this did not affect Izod's wholesale business to department stores and online retailers. Select Izod products are now available at some Van Heusen stores; initially this only included the golf line, but now includes products from Izod's other lines (mostly from the Advantage and Saltwater lines). In July 2018, PVH launched a direct online sales platform on the Izod and Van Heusen websites where both brands are featured and can be cross-shopped on each other's site. On July 14, 2020, PVH announced that it would close its remaining Heritage Brands retail outlets operating mainly under the Van Heusen/Izod Golf names.[26] The Izod and Van Heusen brands are not being discontinued; the wholesale business, which sells their product to department stores, warehouse clubs, and online retailers, is not affected. The direct online sales platform for the Izod and Van Heusen brands will also remain active.

Marketing[edit]

In October 2007, PVH took over naming rights to the Meadowlands Sports Complex arena in East Rutherford, New Jersey. The arena's name was changed to the Izod Center, and the change became effective on October 31, 2007. PVH paid about $1.4 million a year for two years, then paid $750,000 a year and included the arena employees IZOD uniforms.[27] In 2015 IZOD center was permanently closed.[28]

Controversy[edit]

Environmental practices[edit]

In July 2011, PVH—along with other major fashion and sportswear brands including Nike, Adidas and Abercrombie & Fitch—was the subject of a report by the environmental group Greenpeace entitled "Dirty Laundry". PVH is accused of working with suppliers in China who, according to the findings of the report, contribute to the pollution of the Yangtze and Pearl Rivers. Samples taken from one facility belonging to the Youngor Group located on the Yangtze River Delta and another belonging to the Well Dyeing Factory Ltd. located on a tributary of the Pearl River Delta revealed the presence of hazardous and persistent hormone disruptor chemicals, including alkylphenols, perfluorinated compounds, and perfluorooctane sulfonate.[29]

In 2020, PVH announced for its sustainability policy for its Izod and Van Heusen brands to eliminate single use plastic from packaging by 2024, and use 100% sustainable cotton, polyester, and nylon by 2025.[30]

Use of animals[edit]

Concerns have also arisen about PVH's practices with regards to animal testing.[31]

In 2020, PVH announced that as part of their animal welfare policy, the company does not use exotic skins and would be banning their use in Tommy Hilfiger and Calvin Klein collections when "our annual update of that policy is released."[32]

See also[edit]

References[edit]

  1. ^ ab{{cite web |url=https://pvh.com/-/media/Files/pvh/investor-relations/PVH-2020-Print-Annual-Report.pdf
  2. ^"PVH Corp (PVH)". Reuters. Retrieved June 22, 2019.
  3. ^"Archived copy". Archived from the original on 2020-06-23. Retrieved 2017-10-31.CS1 maint: archived copy as title (link)
  4. ^Kim, Betsy (May 6, 2019). "Tommy Hilfiger Expands to 220,000 SF at 285 Madison Ave". Globest.com. Retrieved June 23, 2019.
  5. ^ abJawayria, A (April 10, 2014). "Phillip Van Heusen". Prezi. Retrieved June 23, 2019.
  6. ^"PVH Appoints New CEO | SGB Media Online". sgbonline.com. Retrieved 2020-10-01.
  7. ^The Clothier and Furnisher. 1906. p. 76.
  8. ^Apparel Arts. Apparel Arts Publications. 1949. p. 138.
  9. ^Marsh, Lisa (2004-05-04). The House of Klein: Fashion, Controversy, and a Business Obsession. John Wiley & Sons. p. 179. ISBN .
  10. ^"Phillips-Van Heusen Changes Name | News | Consumer Goods Technology". consumergoods.com. Retrieved 2017-08-18.
  11. ^"Our Company :: History". Archived from the original on 2008-02-23. Retrieved 2008-03-14.
  12. ^ abO'Connor, Clare (2015-07-07). "PVH Corp., Clothing Giant Behind Trump Menswear Brand, Dumps The Donald". Forbes. Retrieved 2017-04-14.
  13. ^"Phillips-Van Heusen Corp (PVH) Full Description". Reuters. Archived from the original on January 2, 2008. Retrieved 2008-03-14.
  14. ^Duprey, Rich (2007). "Foolish Forecast: Phillips-Van Heusen Buttons Up". The Motley Fool. Archived from the original on January 2, 2008. Retrieved 2008-03-14.
  15. ^Andrew Ross Sorkin; Michael J. de la Merced (15 March 2010). "Phillips-Van Heusen Buys Hilfiger for $3 Billion". New York Times.
  16. ^"PVH Corp. and G-III Apparel Group, Ltd. Complete Sale of G.H. Bass & Co. Business". PVH. November 4, 2013. Retrieved June 2, 2016.
  17. ^"#1156 PVH". Forbes. May 15, 2019. Retrieved June 23, 2019.
  18. ^"Bra startup True&Co sold to Calvin Klein owner PVH". TechCrunch. March 16, 2017. Retrieved June 25, 2018.
  19. ^"PVH Acquires Geoffrey Beene Brand". PVH. June 14, 2018. Retrieved June 25, 2018.
  20. ^"PVH Corp. Expands Global Footprint, with Launch of Iconic American Brand IZOD in Europe". Business Wire. August 28, 2018. Retrieved August 28, 2018.
  21. ^"Speedo International Parent Company Buys Speedo North America for $170 Million". SwimSwam. 2020-01-09. Retrieved 2020-01-10.
  22. ^"Authentic Brands Files for IPO Confidentially: Sources". Yahoo Sports. May 26, 2021. Retrieved May 28, 2021.
  23. ^"PVH to sell Izod, Van Heusen and other labels to Authentic Brands in $220 million deal". MarketWatch. June 23, 2021. Retrieved June 23, 2021.
  24. ^ abWeisman, Katie (September 8, 2008). "The bigger, the better when it comes to luxury stores". The New York Times. Retrieved June 23, 2019.
  25. ^Geller, Martinne; Sivaraman, Aarthi; Wallace, John (May 28, 2008). "UPDATE 1-Phillips-Van Heusen closing Geoffrey Beene outlets". Reuters. Retrieved June 23, 2019.
  26. ^"Outlet mall staple is closing all of its stores". CNN. July 14, 2020. Retrieved July 15, 2020.
  27. ^"Fashionable New Name for Arena". New York Times. October 5, 2019. Retrieved June 23, 2019.
  28. ^Sherman, Ted (January 15, 2015). "It's official: Izod Center to close by end of month". NJ.com . Retrieved June 23, 2019.
  29. ^"Dirty Laundry | Greenpeace International". Greenpeace.org. 2011-07-13. Retrieved 2015-07-17.
  30. ^"Together in Good Company - OUR PLANET & PEOPLE MATTER". Izod.com. Retrieved 2020-09-14.
  31. ^"PVH Corp - pollution". EthicalConsumer.org. 2017-06-13. Retrieved 2018-05-22.
  32. ^Rosemary Feitelberg,"PVH Corp. Said to Agree to Stop Using Exotic Skins, After Appeals by PETA," WWD, 10 September 2020.

31. https://apparelresources.com/business-news/retail/pvh-opens-its-liaison-office-in-india

32. https://www.businesswire.com/news/home/20140324005749/en/Arvind-Limited-Joins-Indian-Joint-Venture-with-PVH-Corp.-for-Operation-of-Calvin-Klein-Businesses-in-India

External links[edit]

Sours: https://en.wikipedia.org/wiki/PVH_(company)

Similar news:

American fashion designer Tommy Hilfiger created a brand of clothing that was extremely popular with several different communities in the 1990s.

Who Is Tommy Hilfiger?

Fashion designer Tommy Hilfiger has built his brand, using his signature red, white and blue tag, which has become popular among the upper class and the casual buyer. Before making his immensely popular product, he opened several stores in the 1970s. It wasn't until 1984, when he was approached to design a men's sportswear line with his name that he took off into the stratosphere of fame and fashion.

Early Life

Tommy Hilfiger was born on March 24, 1951, in Elmira, New York, the second of nine children in a working class Irish-American family. His mother, Virginia, worked as a nurse, while dad Richard made watches at a local jewelry store. Tommy Hilfiger attended Elmira Free Academy in high school, where he was neither a star athlete (he was so small, he had to sneak 15-pound weights in his pockets to get on the football team) or student (he suffered from undiagnosed dyslexia).

First Entrepreneurial Venture

Hilfiger's entrepreneurial gifts, however, were evident from a young age. As a teenager, he began buying jeans in New York City that he remade and sold for a markup in Elmira. When he was 18, he opened a store called The People's Place in Elmira that sold hippie supplies like bell-bottoms, incense and records. Wildly successful at first-Hilfiger soon had a chain of stores and a six-figure income-a downturn in the economy hit his business hard, and he filed for Chapter 11 bankruptcy in 1977.

In 1976, Hilfiger fell in love with Susie Carona, an employee at one of his stores. The couple married and moved to Manhattan shortly after the bankruptcy. They were hired as a husband-and-wife design team by the apparel brand Jordache, but were fired after only a year. Hilfiger developed a reputation as a hard-working young designer, and was considered for jobs at Perry Ellis and Calvin Klein. What he really wanted, however, was his own label.

Commercial Success

In 1984, Hilfiger was approached by Indian entrepreneur Mohan Murjani, who was looking for a designer to head a men's sportswear line. Murjani allowed Hilfiger to design the label under his own name, sealing the deal. The pair announced Hilfiger's arrival onto the scene with a blitz marketing campaign that included a bold billboard in New York City's Times Square announcing Hilfiger as the next big thing in American fashion. "I think I am the next great American designer," Hilfiger told a reporter in 1986. "The next Ralph Lauren or Calvin Klein."

Their tactics rankled the fashion establishment, which looked down on Hilfiger's naked self-promotion-Calvin Klein even got into a shouting match with the billboard's creator at a New York City restaurant. Though Hilfiger was embarrassed by the fallout, the bold tactics worked. Hilfiger's line of preppy clothes with his trademark red, white and blue logo soon became wildly popular. By the early 1990s, the hip-hop world embraced oversized versions of Hilfiger's clothes, and the brand assiduously courted rap stars and celebrities. Snoop Dogg's choice of a giant Tommy Hilfiger t-shirt during a Saturday Night Live performance in March 1994 brought sales figures to an all-time high.

Despite Hilfiger's commercial success, however, the fashion elite still snubbed him. In 1994, the year Hilfiger was the frontrunner for the prestigious Council of Fashion Designers of America Menswear Designer of the Year, CFDA decided not to give the prize at all. They, later relented, and gave it to him in 1995.

Hard Times

In 2000, Hilfiger split with his wife of 20 years, with whom he had four children. His professional fortunes crumbled as well. His clothes fell off in popularity among the hip-hop set, and sales plunged by as much as 75 percent. Worse than bad sales, the Tommy Hilfiger brand wasn't cool anymore. "The large logos and the big red, white and blue theme became ubiquitous," Hilfiger said. "It got to the point where the urban kids didn't want to wear it and the preppy kids didn't want to wear it." Hilfiger took a hard look at his company's mistakes and reworked the brand. In 2007, he signed an exclusive deal with Macy's to sell the company's best-selling lines only at their stores.

Personal Life and Career Rebound

Hilfiger married second wife, Dee Ocleppo, in December 2008, and the couple welcomed son Sebastian in August 2009. In May 2010, his once-again-profitable company sold for a whopping $3 billion to the clothing conglomerate Phillips-Van Heusen. He received the Council of Fashion Designers of America's Geoffrey Beane Lifetime Achievement Award in 2012.

Today, Hilfiger continues to be the principal designer of his brand, and there are more than 1,400 of his stores in 90 countries. In 2016, he took his "classic American cool" looks in a new direction. He partnered with Runway of Dreams to create a line of adaptive clothing for children with disabilities.  

Sours: https://www.biography.com


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